Westminster Campus Directory
Westminster Campus Directory
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Name
Disciplines/Departments
Research Interests
marketing management and strategy
marketing mistakes
branding
advertising
sustainability marketing
marketing
consumer behavior
crisis management
company and brand image
consumer reaction to negative information
legal and ethical issues in advertising and promotion
Marketing, branding and positioning
Strategic decision making
Business plan development
Business modeling
Go-to-market strategic planning
Promotion & communication strategy
Market testing & analysis
Product development
Coaching & mentoring