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Brian Jorgensen, Ph.D. |
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Also...
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Associate Professor
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Office Phone
- 801-832-2650
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Registered Content Expert
Education
- B.A. University of Utah, 1981
- M.B.A. University of Utah, 1982
- J.D. Brigham Young University, 1985
- Ph.D. University of California, Los Angeles, 1995
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Expertise / Research Areas
- marketing
- consumer behavior
- crisis management
- company and brand image
- consumer reaction to negative information
- legal and ethical issues in advertising and promotion
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AboutBrian Jorgensen was born in Santa Rosa, California and grew up in California, Utah, Pennsylvania, and Germany. He has worked in the areas of law, financial planning software development, business management and marketing research and analysis. |
Research/Teaching InterestsAreas of research include consumer behavior, marketing communications, and crisis management. Teaching interests span the field of marketing.
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