A private comprehensive liberal arts college in Salt Lake City, UT, offering undergraduate and graduate degrees in liberal arts and professional programs. Website
Marketing

Bachelor of Science / Bachelor of Arts in Marketing Student Learning Outcomes

 

The Marketing Program

 

Students majoring in Marketing will:

  1. Analyze the competitive environment and the firms’ positioning to develop successful advertising campaigns.
  2. Demonstrate effective selling skills.
  3. Utilize a variety of quantitative and qualitative market research methods for marketing decision-making.
  4. Prepare a successful marketing plan for changing environments.