Bachelor of Science / Bachelor of Arts in Marketing Student Learning Outcomes
The Marketing Program
Students majoring in Marketing will:
- Understand the major dimensions of the external environment impacting the organization, the firm’s internal environment and how these factors contribute to the creation of marketing strategy.
- Understand the development of the marketing concept which creates marketplace value while achieving the firm’s strategic goals.
- Know the tools for developing and implementing a marketing plan including segmentation, positioning, target market selection, and the marketing mix.
- Understand and utilize a variety of quantitative and qualitative market research methods in determining customer requirements.
