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Marketing Major

Why Study Marketing?

Marketing is a great discipline if you're interested in understanding and analyzing business opportunities as they relate to client/consumer demands and needs. You will explore marketing principles and practices, marketing institutions, advertising, international marketing, sales, and marketing analysis and strategy.

Why Choose Westminster's Program?

Westminster's Business Studies program offers a concentration in Marketing that prepares you to enter a career in marketing or go on to graduate studies after completing your bachelor's degree. You can explore areas of personal interest through directed studies or examine important and timely issues in our "special topics" courses.

Throughout your studies you will enjoy excellent access to facilities, experienced faculty, and other resources. "Westminster provided me with the experience to grow as an individual through creative marketing concepts and individual and group work projects," says Marketing student Nick Holt. "I will always be grateful for the life-long friendships that I was able to develop with other students and professors."  For information, see the Academic Catalog Marketing Program Section.  

What are the Marketing Program Learning Goals?

Students majoring in Marketing can: 

  • Analyze the competitive environment and the firm’s positioning to develop successful advertising campaigns.
  • Demonstrate effective selling skills.
  • Use a variety of quantitative and qualitative market research methods for marketing decision-making.
  • Prepare a successful marketing plan for changing environments.  
What Else?
  • You may elect to pursue either a B.S. or B.A. degree in Business Studies with a Marketing concentration.

  • The Gore School of Business is nationally accredited by the Association of College Business Schools and Programs (ACBSP), and continues to build upon more than 25 years of academic excellence.


How Can I Learn More?

Contact the program director, Dr. Brian Jorgensen at 801.832.2650 or by email