Marketing Major

Why Study Marketing?

Marketing is a great discipline if you're interested in understanding and analyzing business opportunities as they relate to client/consumer demands and needs. You will explore marketing principles and practices, marketing institutions, advertising, international marketing, sales, and marketing analysis and strategy.

Why Choose Westminster's Program?

Westminster's Business Studies program offers a concentration in Marketing that prepares you to enter a career in marketing or go on to graduate studies after completing your bachelor's degree. You can explore areas of personal interest through directed studies or examine important and timely issues in our "special topics" courses.

Throughout your studies you will enjoy excellent access to facilities, experienced faculty, and other resources. "Westminster provided me with the experience to grow as an individual through creative marketing concepts and individual and group work projects," says Marketing student Nick Holt. "I will always be grateful for the life-long friendships that I was able to develop with other students and professors."  For specific information about the major and the requirements, follow this link.

What are the Marketing Program Learning Goals?

Students majoring in Marketing will:

1. Understand the major dimensions of the external environment impacting the organization, the firm’s internal environment and how these factors contribute to the creation of marketing strategy.
2. Understand the development of the marketing concept which creates marketplace value while achieving the firm’s strategic goals.
3. Know the tools for developing and implementing a marketing plan including segmentation, positioning, target market selection, and the marketing mix.
4. Understand and utilize a variety of quantitative and qualitative market research methods in determining customer requirements.
   

What Else?

You may elect to pursue either a B.S. or B.A. degree in Business Studies with a Marketing concentration. An optional accelerated Master of Business Administration program makes it possible to obtain an MBA with an additional 36 semester hours of credit beyond the bachelor's degree requirements.

The Gore School of Business is nationally accredited by the Association of College Business Schools and Programs (ACBSP), and continues to build upon more than 10 years of academic excellence.

How Can I Learn More?

Contact the program director, Professor Maria Wrotniak at 801.832.2629 or by email  mwrotniak@westminstercollege.edu.