2002 - 2003 Marketing Courses

An introduction to the terminology of marketing and basic marketing concepts. Emphasizes product, price, distribution and promotional decisions with reference to the internal and external environments of the organization. Prerequisite: MATH 141.

An analysis of current models of professional selling procedures. Emphasizes the practical application of procedures to sell successfully. Role-playing is used extensively to apply the practical knowledge to selling situations. Prerequisite: MKTG 300.

Introduction to the terminology, institutions, and functions of advertising as an activity of marketing. Emphasizes managerial aspects of advertising. Prerequisite: MKTG 300.

Explores marketing strategies unique to international business. Focuses on modifications of marketing strategies and tactics occasioned by environmental differences. Prerequisite: MKTG 300.

A tutorial-based course used only for student-initiated proposals for intensive individual study of topics not otherwise offered in the Marketing Program. Prerequisite: consent of instructor and school dean.

Current topics of interest in marketing are explored. A changing title course in contemporary marketing issues.

This course involves the development of concepts, tools and decision-making approaches utilized in analyzing strategic marketing issues as they relate to opportunities in the marketplace. Cases, projects and simulations of real work decisions will be utilized. Prerequisite: MKTG 300, MATH 150; junior or senior standing or consent of instructor.

Students receive credit for meeting pre-arranged learning objectives while working for a company or non-profit organization. Internships give students the opportunity to compare their understanding of classroom material with current best practices in their field. Credit is based on the number of hours at the job site and the nature of the learning objectives. Monthly class sessions reinforce the student learning objectives, and allow interns to compare their experiences with other interns. Prerequisites: MKTG 300; junior or senior standing (transfer students must complete a minimum of 15 Westminster credit hours); completion of the Career Center Internship Workshop; and approvals from the Gore School of Business Practice Experience Coordinator and the Career Center Internship Coordinator.

The Disciplinary Practicum is a student team-based, company consultation project. The project addresses a real issue of concern to a client company (or non-profit organization), requires extensive research, and results in a formal oral presentation and written report to the company. Students work in teams of 3-6 students under the supervision of a Gore School of Business faculty member. Prerequisites: MKTG 300; MATH 150; junior or senior standing.

The Professional Portfolio is designed for mid-career professionals. The class gives students the opportunity to assess their interests and skills, design a career plan, and create a portfolio, which documents what they have to offer to an organization in an appropriate field. Students must have at least five years of professional or managerial experience to enroll in this class. Prerequisites: MKTG 300; junior or senior standing; and approval of the Gore School of Business Experience/Practice Coordinator.