2005 - 2006 Master of Business Administration Technology Commercialization Courses

MTECH

631

Industry and Market Dynamics in Technology

(2)

This course explores those factors that are external to the technology firm, yet which serve to influence how technological decisions must be made. Factors such as macroeconomic conditions, technology cycles, local and international technology ecosystem factors, and market structure are analyzed. This course sets the foundational context for other courses within the technology commercialization curriculum. Prerequisite: MBA 620C.

 

MTECH

641

Organizations, Technology and Society

(2)

This course explores the role technology plays in determining, or directing, societal change. Technologists must understand the implications a particular technology may have after commercialization. Exploring technologies and their resulting changes in consumer behavior, laws, and societal mores, this course prepares the technologist to think about possible post-commercialization issues. Prerequisite: MTECH 631.

 

MTECH

644

Intellectual Property Protection, Collaboration and Licensing

(2)

Intellectual property is a critical component of technology firm strategy. This course examines the types and limitations of intellectual property as well as the method in which intellectual property management can be integrated within the corporate and technology strategies of a company. The course builds specific skill sets around the development and execution of licensing agreements as well as the management of the technology transfer process. The relationship between intellectual property trading strategies and legal protection are also explored.

 

MTECH

647

Marketing of Technology

(2)

Technology marketing is often more difficult than traditional marketing, since it involves introducing new products that users do not understand, or that have different value propositions from current alternatives. This course develops a framework for channel distribution, value proposition, adoption rates, and technology product market size estimation. Prerequisite: MTECH 631, MBA 645C.

 

MTECH

651

New Product Development and Employment

(2)

Preparing a new technology product for market entry can be treacherous if the developer does not anticipate such market issues as technology product lifecycles, standards and compatibility, adoption curves, and other phenomena such as "crossing the chasm." This course assists the technologist in executing new products by building a framework for successful employment. Prerequisite: MTECH 631, MBA 645C.

 

MTECH

654

Legal and Strategic Issues in Financing Technology Ventures

(2)

This course analyzes the legal and procedural issues around financing technology ventures. Securities and Exchange Commission regulations, due diligence procedures, financing events, and tactical maneuvers necessary in financing stages are explored within the context of both start-up and existing technology firms. The art of technology valuation is explored as part of the due diligence process and as part of the exit strategy. Prerequisites: MBA 625C, 630C, 635C.

 

MTECH

660

Technology Commercialization and Implementation

(2)

This course is a capstone course for the technology commercialization curriculum, and is an opportunity to apply the foundational and formational skills built in the rest of the program. Students develop technology commercialization strategy for an emerging technology in a hands-on environment and as part of a team. The project includes the development of market and financial analysis, intellectual property due diligence, and strategic avenues for the firm.

 

MTECH

699

International Context Trip

(1)

This course is designed to give context to the program in an international perspective. Students will travel to a region outside the U.S. for a nine day period, analyzing the social, cultural, political, and technological aspects of doing business in a global environment. Prerequisite: Completion of all module 2 courses.