|
MTECH
|
631
|
Industry and Market Dynamics in Technology
|
(2)
|
|
This course explores those factors that are external to the technology
firm, yet which serve to influence how technological decisions must be
made. Factors such as macroeconomic conditions, technology cycles, local
and international technology ecosystem factors, and market structure are
analyzed. This course sets the foundational context for other courses
within the technology commercialization curriculum. Prerequisite: MBA
620C.
|
|
|
|
MTECH
|
641
|
Organizations, Technology and Society
|
(2)
|
|
This course explores the role technology plays in determining, or directing,
societal change. Technologists must understand the implications a particular
technology may have after commercialization. Exploring technologies and
their resulting changes in consumer behavior, laws, and societal mores,
this course prepares the technologist to think about possible post-commercialization
issues. Prerequisite: MTECH 631.
|
|
|
|
MTECH
|
644
|
Intellectual Property Protection, Collaboration and Licensing
|
(2)
|
|
Intellectual property is a critical component of technology firm strategy.
This course examines the types and limitations of intellectual property
as well as the method in which intellectual property management can be
integrated within the corporate and technology strategies of a company.
The course builds specific skill sets around the development and execution
of licensing agreements as well as the management of the technology transfer
process. The relationship between intellectual property trading strategies
and legal protection are also explored.
|
|
|
|
MTECH
|
647
|
Marketing of Technology
|
(2)
|
|
Technology marketing is often more difficult than traditional marketing,
since it involves introducing new products that users do not understand,
or that have different value propositions from current alternatives. This
course develops a framework for channel distribution, value proposition,
adoption rates, and technology product market size estimation. Prerequisite:
MTECH 631, MBA 645C.
|
|
|
|
MTECH
|
651
|
New Product Development and Employment
|
(2)
|
|
Preparing a new technology product for market entry can be treacherous
if the developer does not anticipate such market issues as technology
product lifecycles, standards and compatibility, adoption curves, and
other phenomena such as "crossing the chasm." This course assists
the technologist in executing new products by building a framework for
successful employment. Prerequisite: MTECH 631, MBA 645C.
|
|
|
|
MTECH
|
654
|
Legal and Strategic Issues in Financing Technology Ventures
|
(2)
|
|
This course analyzes the legal and procedural issues around financing
technology ventures. Securities and Exchange Commission regulations, due
diligence procedures, financing events, and tactical maneuvers necessary
in financing stages are explored within the context of both start-up and
existing technology firms. The art of technology valuation is explored
as part of the due diligence process and as part of the exit strategy.
Prerequisites: MBA 625C, 630C, 635C.
|
|
|
|
MTECH
|
660
|
Technology Commercialization and Implementation
|
(2)
|
|
This course is a capstone course for the technology commercialization
curriculum, and is an opportunity to apply the foundational and formational
skills built in the rest of the program. Students develop technology commercialization
strategy for an emerging technology in a hands-on environment and as part
of a team. The project includes the development of market and financial
analysis, intellectual property due diligence, and strategic avenues for
the firm.
|
|
|
|
MTECH
|
699
|
International Context Trip
|
(1)
|
|
This course is designed to give context to the program in an international
perspective. Students will travel to a region outside the U.S. for a nine
day period, analyzing the social, cultural, political, and technological
aspects of doing business in a global environment. Prerequisite: Completion
of all module 2 courses.
|
