2006 - 2007 Communication Courses

COMM

201

Principles of Editing

(4)

Emphasizes principles of grammar, punctuation, usage, and style and their application to the editing of sentences and paragraphs. Students develop the ability to identify and correct errors in their writing. They are also introduced to the concepts of writing with clarity and grace.

       

COMM

203

Writing for the Mass Media

(4)

Introduces students to the basics of writing in preparation for further study in journalism, public relations, advertising, marketing, and business and technical writing. The framework required of the basic news story is used to help students process complex information and write about it clearly and concisely. The course also includes basic editing, broadcast and feature story writing, and consideration of legal and ethical aspects of public communication. Prerequisite: COMM 201.

 

COMM

240

Mass Media History, Law, and Ethics

(4)

Analyzes the history, nature, effects, responsibilities, influence, and power of the mass media. Media history leads into instruction about ethical principles and legal accountability.

 

COMM

300

Selected Topics in Communication

(1-4)

Presents selected topics not offered in the regular Communication curriculum. Prerequisites may vary with course content.

 

COMM

301

Community News Writing

(4)

Offers hands-on experience in covering and writing news for community newspapers. Using basic news-writing skills and a knowledge of Associated Press style, students cover news events at various times and places off-campus. They think critically, reflect on the information they gather, write professionally and ethically, and work collaboratively. Assignments will lead to published material in a variety of community newspapers. Prerequisite: COMM 203.

       

COMM

302

College Publications: Forum

(2)

Provides practical experience working on the college newspaper. May be taken more than once for credit. Prerequisite: COMM 203, equivalent transfer course, or instructor consent.

 

COMM

305

Forum Photo Staff

(1)

Takes photographs for the school newspaper. Class assignments include action, candid, creative, and descriptive photography. Students work with publications editors, photo director, and publications advisors in receiving assignments, meeting deadlines, and processing film. Prerequisite: ART 180 or permission of instructor. May be repeated for credit.

 

COMM

306

Principles of Layout and Design

(4)

Introduces students to fundamental techniques, concepts, and principles used to produce effective document designs. This course includes hands-on projects that develop students visual literacy, basic desktop-publishing skills, and the ability to use digital-image-editing software. The designing of layouts for letterheads, advertisements, flyers, newsletters, and magazine articles are possible projects.

 

COMM

307

Electronic Design

(4)

Builds upon skills learned in COMM 306, and emphasizes hands-on projects in which students explore document design principles and desktop publishing techniques in greater depth. Students learn more about the publication design and production process and how to produce effective, professional-quality publications. Students continue to enhance their skills in digital image editing. Prerequisite: COMM 306.

 

COMM

310

Professional Writing

(4)

Focuses on the writing of high-quality correspondence and a variety of reports used in business and other professional areas. Students learn about communication on the Internet collaborative writing. Prerequisite: COMM 203 or equivalent.

 

COMM

320

Digital Imaging

(3)

Covers basic technical skills for the digital photographer. These include image capture, processing, retouching, manipulation, and printing. This course also deals with visual and conceptual skills needed to produce effective images. Prerequisite: ART 180. Same as ART 320.

 

COMM

321

Digital Media Survey

(3)

Introduces students to the possibilities for making art on a computer. It explores techniques in several popular software programs. Prerequisite: COMM 320. Same as ART 321.

 

COMM

324

Electronic Communication in the Global Community

(4)

Provides students with the knowledge and skills needed to work with and produce electronic media. Students are introduced to electronic media and software tools for producing, presenting, and sharing information globally. Students learn to create .pdf files, use software designed to create online documentation, and develop the most effective methods for communicating messages in a global community. Prerequisite: COMM 310.

       

COMM

326

Introduction to Web Writing and Design

(4)

Prepares students for on-the-job Web writing and design. Students are introduced to concepts ranging from Web usability to implementing a site design. Students learn to write content for the Web and to design a basic Web page or Web site.

 

 

 

 

COMM

327

Web Design and Development

(4)

Expands on the core skills of Web design by requiring students to work in depth with Web design software and HTML. In addition to honing students skills with Web authoring tools, the course introduces standards for designing and maintaining Web sites, including use of CSS to design Web sites more efficiently. The course also focuses on managing Web projects and maintaining a Web site for a client. Students build Web sites for different audiences and purposes, as well as redesign existing Web sites in order to create more usable, well-designed sites. Prerequisite: COMM 326.

       

COMM

336

Public Relations Principles

(3)

Presents methods of establishing and maintaining two-way communication between an institution and its publics. The course focuses on publicity and placement with the media, program planning and management, lobbying, administration, and public affairs. It also covers writing and editing, small-group communication, research procedures, and legal-ethical considerations.

 

COMM

337

Public Relations Writing and Campaign Planning

(3)

Focuses on advanced writing and planning in public relations. Students use case studies to sharpen their understanding of the field. The course will also focus on the law and ethics of public relations. Students will undertake a semester-long consulting project, learning the skills necessary to develop a comprehensive communications plan that addresses the needs and goals of an organization. Prerequisite: COMM 336.

       

COMM

338

Principles of Advertising

(3)

Explores the history, social impact, and mechanics of advertising. In addition to analyzing advertising as a medium of expression, the course focuses on the copywriting and designing of both print and electronic advertising.

 

COMM 340 Communication Theory and Persuasion (3)

Introduces students to various theories and strategies of communication, primarily in a professional context. Students examine theories from ancient to contemporary eras and apply them to the analysis of written, visual, and electronic messages. Emphasis is on developing skills in argumentation and critical thinking. Prerequisite: COMM 203.

       
COMM 350 Business and Professional Communication (3)

Explores the nature of interpersonal, organizational, and group communication in business environments. The course emphasizes professional presentations and advanced public speaking techniques catered toward business proposals and interviews. Awareness of personal communication skills are critically examined through a variety of discussions and exercises. Prerequisite: SPCH 111.

       
COMM 360 Race, Gender, Class, and the Media (3)

Focuses on analyzing the portrayals of race, gender, and class in the media. The class introduces students to theoretical concepts in contemporary media studies, surveys some of the most influential and interesting genres of contemporary media, and focuses on issues of gender and sexuality, class, and race from a critical perspective.

       

COMM

401

Directed Studies

(1-4)

Allows students to initiate proposals for intensive tutorial-based study of topics not otherwise offered in the Communication Program. Prerequisite: consent of instructor and school dean.

 

COMM

405

Advanced Writing and Research

(4)

Uses current methods of computer research plus traditional news-gathering methods as a basis for advanced writing projects. Students assemble information and produce various forms of in-depth writing on public interest topics. Students collaborate to read and comment on each others work. Prerequisite: COMM 310.

 

COMM

410

Technical Writing

(4)

Focuses on writing with clarity about technical subjects for various audiences. Projects might include technical descriptions, instructions or procedures, and technical manuals or reports. Technical writing style and effective peer review are emphasized. Some collaborative work is required. Prerequisite: COMM 310.

 

COMM

425

Communication Law and Ethics

(4)

Provides an in-depth study of legal and ethical issues in communication. The course focuses on developing a basic understanding of the American legal system and how it applies to the communication industries. Students also study principles and concepts of ethical theory to develop expertise in moral reasoning with regard to ethical problem solving. Prerequisite: COMM 310.

 

COMM

430

Administration of Non-Profits

(4)

Examines the strategic management of the arts organization with a focus on evaluation and long-range and strategic planning. Topics covered will include board selection and governance, management of volunteers, audience identification, labor relations, fundraising, and communications. Prerequisites: ACCT 213; MGMT 305; MKTG 300.

 

COMM

440

Internship

(2-6)

Offers students the opportunity to integrate classroom knowledge with practical experience. At least two separate internships are strongly recommended. Prerequisites: junior or senior standing (for transfer students, at least 15 hours completed at Westminster), minimum 2.5 GPA, completion of the Career Resource Center Internship Workshop, and consent of faculty supervisor and Career Center Internship Coordinator.

 

COMM

490

Portfolio Workshop

(1)

Gives students an opportunity to create portfolios from samples of their work that reflect skills acquired in the Communication Program. Students learn to produce professional-quality portfolios displaying work completed in courses and internships. Course should be taken in one of the last two semesters before graduation, preferably in the final semester.