2007-2008 Communication Program (COMM)

Program Goals | Objectives | Program Requirements | Academic Major | Academic Minor | Course Descriptions

Faculty: Fred Fogo, Helen Hodgson (Chair), Christine Seifert, Kim Zarkin

Program Goals

  • To develop writing and editing skills applicable in various communication professions.
  • To learn basic layout and design principles and apply those principles to the production of quality communication pieces for print and electronic media, using a broad range of industry-standard software applications.
  • To learn to effectively present skills, interests, accomplishments, and abilities to prospective employers or clients.

Objectives

The Communication Program offers an academic major leading to a Bachelor of Arts degree, as well as an academic minor. The Communication Program teaches students theoretical principles and practical skills in the context of humanistic inquiry.

Working with electronic and traditional media, students acquire skills needed for careers in corporate and government communication, public affairs, advertising, public relations, technical writing, and journalism, as well as for graduate studies. By selecting courses across the entire communication curriculum, students can develop a program that has breadth, while students who are interested in a more focused major may wish to choose classes from one of the suggested concentrations that follow.

Program Requirements

Students must maintain a minimum 2.3 GPA in all courses required for the Communication major.

For course prerequisites, please refer to the course descriptions.

Academic Major

Liberal Education Courses

Credit Hours

There are no LE requirements included as part of the Communication major.


Requirement Description

Credit Hours

I.

Foreign Language Requirement

8

Communication majors must complete eight credit hours in a single foreign language.

8

II.

Lower Division Communication Courses

12

COMM 201 Principles of Editing
COMM 203 Writing for the Mass Media
COMM 240 Mass Media History, Law, and Ethics

4
4
4

III.

Upper Division Communication Courses

27-29

COMM 301 Community News Writing (4)
or
COMM 302 College Publications: Forum (2)

COMM 306 Principles of Layout and Design
COMM 307 Electronic Design
COMM 310 Professional Writing
COMM 320 Digital Imaging
COMM 350 Business and Professional Communication
COMM 440 Internship*
COMM 490 Portfolio Workshop
*At least two internships are strongly recommended.

And one of the following courses:

COMM 405 Advanced Writing and Research (4)
COMM 410 Technical Writing (4)
COMM 425 Communication Law and Ethics (4)



2-4

4
4
4
3
3
2
1


4




IV.

Electives

8-10

Choose 8-10 credit hours from the following:

ART 380 Advanced Photography (3)
COMM 300 Selected Topics in Communication (1-4)
COMM 301 Community News Writing (4)
COMM 302 College Publications: Forum (2)
COMM 305 Forum Photo Staff (1)
COMM 321 Digital Media Survey (3)
COMM 324 Elec Communication in the Global Community (3)
COMM 326 Introduction to Web Writing and Design (4)
COMM 327 Web Design and Site Development (4)
COMM 336 Public Relations Principles (3)
COMM 337 Public Relations Writing and Campaign Planning (3)
COMM 338 Principles of Advertising (4)
COMM 340 Communication Theory and Persuasion (3)
COMM 360 Race, Gender, Class, and the Media (3)
COMM 401 Directed Studies (1-4)
COMM 405 Advanced Writing and Research (4)
COMM 410 Technical Writing (4)
COMM 425 Communication Law and Ethics (4)
COMM 430 Administration of Non-profits (4)
COMM 440 Internship (2-4)
ENGL 326 College Publications: Ellipsis (1)

8-10






















TOTAL HOURS FOR THE ACADEMIC MAJOR

55-59

Academic Minor

Requirement Description

Credit Hours

I.

Courses

24

COMM 201 Principles of Editing
COMM 203 Writing for the Mass Media
COMM 240 Mass Media History, Law, and Ethics
COMM 306 Principles of Layout and Design
COMM 310 Professional Writing

Plus one additional upper division course from the following:

COMM 307 Electronic Design (4)
COMM 405 Advanced Writing and Research (4)
COMM 410 Technical Writing (4)

4
4
4
4
4

4




TOTAL HOURS FOR THE ACADEMIC MINOR

24

Suggested Concentrations

Multimedia

Take this upper division course:

COMM 425 Communication Law and Ethics (4)

Choose additional credit hours from these electives:

COMM 321 Digital Media Survey (3)
COMM 324 Electronic Communication in the Global Community (3)
COMM 326 Introduction to Web Writing and Design (4)
COMM 327 Web Design and Site Development (4)
COMM 440 Internship (2-4)
ART 380 Advanced Photography (3)

Public Relations

Take this upper divison course:

COMM 425 Communication Law and Ethics (4)

Take these electives:

COMM 336 Public Relations Principles (3)
COMM 337 Public Relations Writing and Campaign Planning (3)

Choose from these electives, depending on your individual interests:

COMM 326 Introduction to Web Writing and Design (4)
COMM 327 Web Design and Site Development (4)
COMM 338 Principles of Advertising (4)
COMM 340 Communication Theory and Persuasion (3)
COMM 360 Race, Gender, Class, and the Media (3)
COMM 440 Internship (2-4)

Professional Writing

Take this upper division course:

COMM 410 Technical Writing (4)

Choose additional credit hours from these electives:

COMM 324 Electronic Communication in the Global Community (3)
COMM 326 Introduction to Web Writing and Design (4)
COMM 340 Communication Theory and Persuasion (3)
COMM 440 Internship (2-4)