2011 - 2012 Master of Business Administration Technology Management Courses

MTECH 631 Industry and Market Dynamics in Technology (2)
This course explores those factors that are external to the technology firm, yet which serve to influence how technological decisions must be made. Factors such as macroeconomic conditions, technology cycles, local and international technology ecosystem factors, and market structure are analyzed. This course sets the foundational context for other courses within the technology commercialization curriculum. Offered Block 2, Fall semester.
MTECH 641 Organizations, Technology and Society (2)
This course explores the role technology plays in determining, or directing, societal change. Technologists must understand the implications a particular technology may have after commercialization. Exploring technologies and their resulting changes in consumer behavior, laws, and societal mores, this course prepares the technologist to think about possible post-commercialization issues. Offered Block 1, Spring semester.
MTECH 644 Intellectual Property Strategy (2)
Intellectual property is a critical component of technology firm strategy. This course examines the types and limitations of intellectual property as well as the method in which intellectual property management can be integrated within the corporate and technology strategies of a company. The course builds specific skill sets around the development and execution of licensing agreements as well as the management of the technology transfer process. The relationship between intellectual property trading strategies and legal protection are also explored. Offered Block 1, Fall semester.
MTECH 647 Marketing of Innovative Products (2)
The marketing of all innovative and "High Tech" products--which can be most usefully defined in terms of common characteristics such as market uncertainty, network externalities and competitive volatility, rather than a specific product category such as computer software--involves unique challenges and requires different strategies than traditional marketing, since it involves introducing products that users do not yet understand, or that have new value propositions. This course develops a strategic and tactical framework for understanding, developing, pursuing and penetrating such markets. Same as MBA 674EG. Prerequisite: MBA 645C. Offered Block 2, Fall and some Summer semesters.
MTECH 651 New Product Development (2)
It is widely acknowledged that new products are critical to the growth and profitability of most industries today, and yet the majority of new products introduced each year fail to meet expectations. This course focuses on how to manage a new product development program and mitigate the risks involved by employing tools, such as the Stage-Gate" process and Quality Function Deployment, that provide the discipline and structure needed in order to allocate resources and maximize the probability of success. Emphasis is placed on the development of products which are more than simple product line extensions, and particularly those that have high technology content and/or are destined for technology-oriented markets. Same as MBA 611E. Prerequisite: MBA 645C. Offered Block 1, Fall and Block 2 Spring semesters.
MTECH 654 Financing New Ventures (2)
This course analyzes the financing options available to new ventures and the financial viability of new ventures. Securities and Exchange Commission regulations, due diligence procedures, financing events, and tactical maneuvers necessary in financing stages are explored. The course includes financing start-ups, financial planning for the smaller enterprise, going public, selling out, and evaluating multiple capital sources. Same as MBA 624E. Prerequisites: MBA 635C. Offered Block 1 Fall; Block 2 Spring semesters.
MTECH 660 Technology Commercialization and Implementation (2)
This course is a capstone course for the technology commercialization curriculum, and is an opportunity to apply the foundational and formational skills built in the rest of the program. Students develop a technology commercialization strategy for an emerging technology in a hands-on environment and as part of a team. The project includes the development of market and financial analysis, intellectual property, due diligence, and strategic avenues for the firm. Prerequisites: MTECH 644, 651. Offered Fall and Spring semesters.
MTECH 699 International Context Trip (1)
This course is designed to give context to the program in an international perspective. Students will travel to a region outside the U.S. for a ten day period, analyzing the social, cultural, politic al, and technological aspects of doing business in a global environment. MBA/MBATM International Context Tour Policy: The MBA/MBATM International Context Tour is required for graduation and can be taken after the student has completed at least 25 credit hours. Trip participants are required to adhere to the policies and procedures outlined in the MBA/MBATM International Context Tour Handbook. Prerequisite: Completion of at least 25 hours and a valid passport. (A Visa may be required for certain countries and for all foreign students.) Prerequisite: MBA 655C. Offered Fall and Spring semesters.