2011 - 2012 Marketing

Program Requirements | Bachelor of Science | Bachelor of Arts | Plan of Study | Course Descriptions

Department Chair: Maria Wrotniak
Faculty: Brian Jorgensen, Nancy Panos Schmitt

Students can complete the Bachelor of Science in Marketing, or the Bachelor of Arts in Marketing.

Program Goals

The Marketing major is designed to give students the skills and knowledge necessary to contribute successfully to organizations through a variety of marketing activities. The purposes of the major are to ensure that students (1) understand the complex and dynamic nature of the field of marketing, (2) understand the comprehensive components of a firm's marketing activities, and (3) understand the organizational decisions contributing to the creation and delivery of value. Students majoring in Marketing will:

Understand the major dimensions of the external environment impacting the organization, the firm's internal environment and how these factors contribute to the creation of marketing strategy.
Understand the development of the marketing concept which creates marketplace value while achieving the firm's strategic goals.
Know the tools for developing and implementing a marketing plan including segmentation, positioning, target market selection, and the marketing mix.
Understand and utilize a variety of quantitative and qualitative market research methods in marketing decision making.

Program Requirements

To fulfill the requirements for the Marketing major, students must complete the courses outlined below. Students must maintain a minimum 2.3 GPA in business program coursework.

Bachelor of Science in Marketing

Requirement Description		Credit Hours
I.	Undergraduate Business Core	50
	Please refer to the Undergraduate Business Core for requirements.
II.	Major Requirements	22
	MKTG 303 Professional Selling MKTG 338 Advertising MKTG 435 Marketing Research and Planning MKTG 490 Senior Seminar in Marketing Ten hours of electives are required from the following: MKTG 340 International Marketing (4) MKTG 420 Consumer Behavior (4) MKTG 450 New Product Development (4) MKTG 470 Management and Marketing of Services (4) COMM 326 Introduction to Web Writing and Web Design (4) Or other upper division electives as approved by advisor	4 4 4 2 8
III.	Practice/Experience Courses	2-4
	MKTG 440* Internship or MKTG 441* Practicum or MKTG 442* Professional Portfolio *Note to transfers: all internships (440) must be taken at upper division level. For transfer of credit for 441 or 442, please see the Practice Experience Coordinator.	2-4 4 2
TOTAL HOURS FOR B.S. MARKETING PROGRAM		74-76

Note: All students must complete 124 hours of coursework to graduate, 30 hours of which must be upper division (300 level or above). Students may need to take other courses to complete the college hours requirement.

Bachelor of Arts in Marketing

Requirement Description

Credit Hours

Undergraduate Business Core

Please refer to the Undergraduate Business Core for requirements.

II.

Bachelor of Arts Requirements

Students completing the Bachelor of Arts option (B.A.) must complete either:

a.	A declared academic minor other than the Business Minor; or
b.	Twelve credit hours of a single foreign language; or
c.	Eight credit hours of a single foreign language, and either:
	four credit hours of a Westminster May term study/cultural international experience, or four credits of an international study tour transferred from an accredited college or university.

See Foreign Language Requirement for equivalencies, AP and CLEP credit policy.

III.

Upper Division Required Courses

MKTG 303 Professional Selling
MKTG 338 Advertising
MKTG 435 Marketing Research and Planning
MKTG 490 Senior Seminar in Marketing

Four hours of electives are required from the following:

MKTG 340 International Marketing (4)
MKTG 420 Consumer Behavior (4)
MKTG 450 New Product Development (4)
MKTG 470 Management and Marketing of Services (4)
COMM 326 Introduction to Web Writing and Web Design (4)
Or other upper division electives as approved by advisor

4
4
4
2

4

IV.

Practice/Experience Courses

2-4

MKTG 440* Internship
or
MKTG 441* Practicum
or
MKTG 442* Professional Portfolio

*Note to transfers: all internships (440) must be taken at upper division level. For transfer of credit for 441 or 442, please see the Practice Experience Coordinator.

2-4

4

2

TOTAL HOURS FOR B.A. MARKETING

82-84

Recommended Plan of Study for Marketing

	Fall Semester	Spring Semester
Freshman Year	ECON 253 MATH 141 Language I (B.A.)	ECON 263 MATH 150 Language II (B.A.)
Sophomore Year	ACCT 213 Language III (B.A.) MKTG 300 PHIL 206	FINC 300 IRM 200 MGMT 230 MGMT 305
Junior Year	MGMT 325 MKTG 338	MKTG 303 MKTG Elective MKTG Elective
Senior Year	MKTG 440/441/442 MGMT 475 MKTG Elective (B.S.)	MKTG 435 MKTG 490