2011 - 2012 Marketing

Program Requirements | Bachelor of Science | Bachelor of Arts | Plan of Study | Course Descriptions

Department Chair: Maria Wrotniak
Faculty: Brian Jorgensen, Nancy Panos Schmitt

Students can complete the Bachelor of Science in Marketing, or the Bachelor of Arts in Marketing.

Program Goals

The Marketing major is designed to give students the skills and knowledge necessary to contribute successfully to organizations through a variety of marketing activities. The purposes of the major are to ensure that students (1) understand the complex and dynamic nature of the field of marketing, (2) understand the comprehensive components of a firm's marketing activities, and (3) understand the organizational decisions contributing to the creation and delivery of value. Students majoring in Marketing will:

Program Requirements

To fulfill the requirements for the Marketing major, students must complete the courses outlined below. Students must maintain a minimum 2.3 GPA in business program coursework.

Bachelor of Science in Marketing

Requirement Description Credit Hours
I. Undergraduate Business Core 50
  Please refer to the Undergraduate Business Core for requirements.  
II. Major Requirements 22
  MKTG 303 Professional Selling
MKTG 338 Advertising
MKTG 435 Marketing Research and Planning
MKTG 490 Senior Seminar in Marketing

Ten hours of electives are required from the following:

MKTG 340 International Marketing (4)
MKTG 420 Consumer Behavior (4)
MKTG 450 New Product Development (4)
MKTG 470 Management and Marketing of Services (4)
COMM 326 Introduction to Web Writing and Web Design (4)
Or other upper division electives as approved by advisor
4
4
4
2

8
III. Practice/Experience Courses 2-4
  MKTG 440* Internship
or
MKTG 441* Practicum
or
MKTG 442* Professional Portfolio

*Note to transfers: all internships (440) must be taken at upper division level. For transfer of credit for 441 or 442, please see the Practice Experience Coordinator.
2-4

4

2
TOTAL HOURS FOR B.S. MARKETING PROGRAM 74-76

Note: All students must complete 124 hours of coursework to graduate, 30 hours of which must be upper division (300 level or above). Students may need to take other courses to complete the college hours requirement.

Bachelor of Arts in Marketing

Requirement Description
Credit Hours
I. Undergraduate Business Core 50
  Please refer to the Undergraduate Business Core for requirements.  
II. Bachelor of Arts Requirements 12
  Students completing the Bachelor of Arts option (B.A.) must complete either:
a. A declared academic minor other than the Business Minor; or
b. Twelve credit hours of a single foreign language; or
c. Eight credit hours of a single foreign language, and either:
 
  • four credit hours of a Westminster May term study/cultural international experience, or
  • four credits of an international study tour transferred from an accredited college or university.
See Foreign Language Requirement for equivalencies, AP and CLEP credit policy.
 
III. Upper Division Required Courses 18
  MKTG 303 Professional Selling
MKTG 338 Advertising
MKTG 435 Marketing Research and Planning
MKTG 490 Senior Seminar in Marketing

Four hours of electives are required from the following:

MKTG 340 International Marketing (4)
MKTG 420 Consumer Behavior (4)
MKTG 450 New Product Development (4)
MKTG 470 Management and Marketing of Services (4)
COMM 326 Introduction to Web Writing and Web Design (4)
Or other upper division electives as approved by advisor
4
4
4
2

4
IV. Practice/Experience Courses 2-4
  MKTG 440* Internship
or
MKTG 441* Practicum
or
MKTG 442* Professional Portfolio

*Note to transfers: all internships (440) must be taken at upper division level. For transfer of credit for 441 or 442, please see the Practice Experience Coordinator.
2-4

4

2
TOTAL HOURS FOR B.A. MARKETING 82-84

Note: All students must complete 124 hours of coursework to graduate, 30 hours of which must be upper division (300 level or above). Students may need to take other courses to complete the college hours requirement.

Recommended Plan of Study for Marketing

  Fall Semester Spring Semester
Freshman Year ECON 253
MATH 141
Language I (B.A.)
ECON 263
MATH 150
Language II (B.A.)
Sophomore Year ACCT 213
Language III (B.A.)
MKTG 300
PHIL 206
FINC 300
IRM 200
MGMT 230
MGMT 305
Junior Year MGMT 325
MKTG 338
MKTG 303
MKTG Elective
MKTG Elective
Senior Year MKTG 440/441/442
MGMT 475
MKTG Elective (B.S.)
MKTG 435
MKTG 490