2013–2014 Master of Strategic Communication Courses


MSC 602(PS2) Strategic Message Development  

Students use principles of effective writing to analyze selected documents for a specific audience and present written recommendations for improvement.  Each student then develops a project management plan as the basis for creating a comprehensive, well-written document that meets a defined need of an organization. The iterative process involves research, planning, writing, editing, usability testing, information design, and revision. The final deliverable demonstrates the student’s knowledge of all the components that constitute a professional-quality document to meet a specific communication need.

MSC 603 (PS3) Organizational Strategy Assessment  

Students analyze the communication patterns of an organization to understand how organizational objectives can be better achieved. Students identify an organizational problem, research the daily interactions and relationships of organizational members, write a recommendation report, and present it to management. Each student researches and analyzes an organization’s leadership, structure, and culture to learn how each of these organizational dynamics enables and constrains effective communication. This organizational analysis will help students understand how communication facilitates or hinders work processes and provide the organization with an action plan to improve its current communications.

MSC 604 (PS4) Strategic Marketing Communications  

Students apply the principles and practices of Integrated Marketing Communications (IMC). Students establish IMC plans, segment target audiences, analyze current marketing trends, develop various strategies and tactics, create  realistic budgets, evaluate the effectiveness of marketing campaigns, and develop complete IMC plans for a business, non-profit, or government organization.

MSC 605 (PS5) Optimizing Communication Effectiveness  

In this capstone project, students demonstrate vision and leadership by developing an original communication project from  the initial planning stages through implementation and measurement.