2014–2015 Marketing (MKTG)

Program Goals | Program Requirements | Business Core | Bachelor of Science | Bachelor of Arts | Course Descriptions

Division Chair: Stephen Hurlbut

Faculty: Brian Jorgensen, Nancy Panos Schmitt, Christine Ye

Students can complete the Bachelor of Science in Marketing, or the Bachelor of Arts in Marketing.

Program Goals

The Marketing major is designed to prepare students to deliver marketing results in a variety of organizations. The purposes of the major are to ensure that students (1) understand the field of marketing, (2) master the fundamental marketing principles and tools necessary to assure success as marketers. Students majoring in Marketing can:

Program Requirements

To fulfill the requirements for the Marketing major, students must complete the courses outlined below. Students must maintain a minimum 2.3 GPA in business program coursework.

Students must meet the college-wide graduation requirements in addition to the Marketing major:

Undergraduate Business Core

Requirement Description
Credit Hours Prerequisites
Lower Division Business Courses 30*  
ACCT 213 Accounting Principles (4)—offered fall, spring, and summer    
ECON 253 Elementary Macroeconomics, LE* (4)—offered fall, spring, and summer    
ECON 263 Elementary Microeconomics (4)—offered fall, spring, and summer   ECON 253 (LE); MATH*141 OR MATH*143 (LE)
IRM 200 Principles of Information Resource Management*** (4)—offered fall, spring, and summer   co-requisite: MATH 150 (LE)
MATH*141 OR MATH*143 College Algebra, LE** (4)—offered every semester   MATH 105 or placement test
MATH 150 Elementary Statistics, LE** (4)—offered every semester   MATH 105 or placement test
MGMT 230 Business Quantitative Methods*** (3)—offered fall, spring, and summer   MATH*141 OR MATH*143 (LE), 150 (LE)
PHIL 206  Introduction to Ethics, LE * (3)    
Upper Division Business Courses 20  
FINC 300 Business Finance (4)—offered fall, spring, and summer   ACCT 213; ECON 253 (LE), 263; IRM 200; MATH*141 OR MATH*143 (LE), MATH 150 (LE)
MGMT 305 Principles of Management (4)—offered fall, spring, and summer   MATH*141 OR MATH*143 (LE)
MGMT 325 Business and Employment Law (4)—offered fall and spring   MGMT 305, MATH*141 OR MATH*143 (LE)
MGMT 475 Strategy in Global Management**** (4)   senior standing; see course description
MKTG 300 Principles of Marketing (4)—offered fall, spring, and summer   MATH*141 OR MATH*143 (LE)
TOTAL REQUIRED HOURS 50  

Notes:
* Students taking these courses as part of LE can double count these courses.
** Only one of MATH*141 OR MATH*143 and MATH 150 will count toward LE, but both are required. Students may be required to take both, based on math placement exams.
*** IRM 200 and MGMT 230 may be taken in the same semester as co-requisites.
**** In certain majors, Senior Seminar may substitute for MGMT *475

 

Bachelor of Science in Marketing

Requirement Description
Credit Hours Prerequisites
I. Undergraduate Business Core 50  

Please refer to Undergraduate Business Core for requirements.

   
II. Bachelor of Arts Requirements 22  
MKTG 303 Professional Selling (4)—offered fall and spring   MKTG 300
MKTG 338 Advertising (4)—offered fall   MKTG 300
MKTG 435 Marketing Research and Planning (4)—offered spring   MKTG 300, MATH 150 (LE); junior/
senior standing, or consent of instructor
MKTG 490 Senior Seminar in Marketing (2)—offered spring   MKTG 300; MKTG 338, or consent of instructor
Eight hours of electives are required from the following:    
MKTG 340 International Marketing (4)—offered fall and spring   MKTG 300
MKTG 412 Special Topics (2) – offered by arrangement    
MKTG 420 Consumer Behavior (4)—offered spring   MKTG 300
MKTG 450 New Product Development (4)—not offered in 2014-15    
MKTG 470 Management and Marketing of Services (4)—offered spring   MKTG 300, MGMT 305
COMM 326 Introduction to Web Writing and Design (4)—not offered in 2014-15    
Or other upper division electives as approved by advisor    
III. Practice/Experience Courses 2–4  
MKTG 440* Internship (2–4)
or
  MKTG 300; junior/senior standing, see course description
MKTG 441* Practicum (4)—offered spring
or
  MKTG 300; MATH 150 (LE); junior/
senior standing
MKTG 442* Professional Portfolio (2)- offered by directed study only.  Please see Practice/Experience Director   MKTG 300; junior/senior standing, see course description
*Note to transfers: all internships (440) must be taken at upper division level. For transfer of credit for 441 or 442, please see the Practice Experience Coordinator.    
TOTAL HOURS FOR THE B.S. MARKETING PROGRAM 74–76  

Note: All students must complete 124 hours of coursework to graduate, 30 hours of which must be upper division (300 level or above). Students may need to take other courses to complete the college hours requirement.

 

Bachelor of Arts in Marketing

Requirement Description
Credit Hours Prerequisites
I. Undergraduate Business Core 50  

Please refer to Undergraduate Business Core for requirements.

   
II. Bachelor of Arts Requirements 12  
Students completing the Bachelor of Arts option (B.A.) must complete either:    
a. A declared academic minor other than a Business minor; or    
b. Twelve credit hours of a single foreign language; or    
c. Eight credit hours of a single foreign language, and either:    
  • four credit hours of a Westminster May term study/cultural international experience, or
  • four credits of an international study tour transferred from an accredited college or university.
   
See Foreign Language Requirement for equivalencies, AP and CLEP credit policy.    
III. Upper Division Required Courses 23  
COMM 326 Introduction to Web Writing and Design (4)—offered fall    
MKTG 303 Professional Selling (4)—offered fall and spring   MKTG 300
MKTG 338 Advertising (4)—offered fall   MKTG 300
MKTG 435 Marketing Research and Planning (4)—offered spring   MKTG 300, MATH 150 (LE); junior/
senior standing, or consent of instructor
MKTG 490 Senior Seminar in Marketing (2)—offered spring   MKTG 300; MKTG 338 or consent of instructor
     
Four hours of electives are required from the following:    
MKTG 340 International Marketing (4)—offered fall and spring   MKTG 300
MKTG 412 Special Topics (2)—offered by arrangement    
MKTG 420 Consumer Behavior (4)—not offered in 2014-15   MKTG 300
MKTG 450 New Product Development (4)—not offered in 2014-15   MKTG 300, MGMT 305
MKTG 470 Management and Marketing of Services (4)—not offered in 2014-15   COMM 326
Or other upper division electives as approved by advisor    
IV. Practice/Experience Courses 2–4  
MKTG 440* Internship (2–4)—offered fall, spring, and summer
or
  MKTG 300; junior/senior standing, see course description
MKTG 441* Practicum (4)—offered spring
or
  MKTG 300; MATH 150 (LE); junior/
senior standing
MKTG 442* Professional Portfolio (2) offered by directed study only.  Please see Practice/Experience Director   MKTG 300; junior/senior standing, see course description
*Note to transfers: all internships (440) must be taken at upper division level. For transfer of credit for 441 or 442, please see the Practice Experience Coordinator.    
TOTAL HOURS FOR THE B.A. MARKETING PROGRAM 82–84  

 

Recommended Plan of Study for Marketing

 

Fall Semester

Spring Semester
Freshman Year ECON 253
MATH 141 OR MATH*143
Language I (B.A.)
PHIL 206
MATH 150
Language II (B.A.)
Sophomore Year ACCT 213
Language III (B.A.)
ECON 263
IRM 200
MKTG 300
MGMT 230
Junior Year

MKTG 303*
MGMT 305
FINC 300

*MKTG 303 taught both semesters

MKTG 303*
MKTG 325
MKTG Elective
Senior Year MKTG 338
MGMT 475
MKTG 435
MKTG 440/441/442