Consumer Products & ServicesStart ups:
801-598-2848
Majority Owners:
Jason Knott
Sebastian Hooker
Justin Donohoo
Westminster Alumni:
Jason Knott (’10)
Sebastian Hooker (current student)
Launched in 2012
Approximate Yearly Revenue: Pre-revenue
Industry: Consumer Products & Services
Company Overview: Despite the severe consequences of driving under the influence, DUI's still occur far too often. One of the biggest reasons for this is the fact that patrons simply do not know when they are too intoxicated to drive. Everyone processes alcohol differently, and there are no universal standards to predict someone's blood alcohol content. BreathAdvisor™ eliminates the unknown factor and provides an accurate measurement, every time. BreathAdvisor™ has created a cutting-edge touchscreen kiosk housing law enforcement grade fuel cell breathalyzers to provide a blood alcohol content reading accurate to +/- 0.005. The kiosks even have the ability to connect with local transportation companies to provide patrons a fast and easy way to get a ride home. Our company installs and maintains kiosks at no charge to venue owners. Once the kiosk is installed, any patron can get an accurate, anonymous breathalyzer reading of their current blood alcohol content for a small fee. We also offer interactive advertising services to companies wishing to show their support for responsible drinking. BreathAdvisor™ strives to reduce DUI related incidents by providing customers with an anonymous, accurate B.A.C. reading and, if necessary, a safe option to get home.
Future Growth Plans: We have begun production of our first 10 kiosks and plan to implement them around Salt Lake City, Utah in early November 2012. We plan to begin our national expansion phase early next year.
Major Accomplishments: Finalized the first kiosk in July, 2012. We have been endorsed by a publicly traded company (LifeLoc Technologies, Colorado). We were featured on CityWeekly and various kiosk news sites.
Royal Snowboards
 801-232-0845
Majority Owners and Westminster Alumni:
Andrew Follett
Ryan Sollars
Launched in 2012
Number of Employees other than Owners: 1
Approximate Yearly Revenue: 0- $25,000
Industry: Consumer Products & Services
Company Overview: We are committed to providing the best quality custom snowboards to the everyday rider. Build your snowboard the way you want it!. Semi-custom models start at $549, and full-custom start at $749. Royal Snowboards exists to give riders exactly what they want. Our custom board line can create anything you dream up. We also carry production models created from our in-house prototypes. We use the highest quality materials and individually handcraft every snowboard. All Royal Snowboards are "Made in the USA." Royal Snowboards are designed, built, and tested in the Wasatch backcountry and on the trails & terrain parks of Utah resorts.
Future Growth Plans: Right now we are focusing on growing our internet sales and presence. Early 2013 we will start meeting with local boutique shops to get orders to deliver to stores by fall. We are also working on growing our apparel side of the business. This will help stabilize revenue year round and increase our brand awareness.
Major Accomplishments: Just received our industrial press and have learned how to make our boards locally in Utah! We also source all work within the U.S.A. and we only sell American made apparel.
Sugar Doodle Kids
 801-891-1352
Majority Owners:
Nick Whatcott
Janessa Whatcott
Gary Whatcott
Westmisnter Alumni:
Nick Whatcott (‘14)
Launched in 2012
Approximate Yearly Revenue: $25,001-$50,000
Industry: Consumer Products & Services
Company Overview: Sugar Doodle Kids is a children’s sleepwear company, but we aren’t your typical children’s pajama company. Designing and creating our pajamas is a fun, interactive, and hands on approach with children and artists. Our pajamas are designed based on the creations of children and artists that submit their designs to us via our website during our Sugar Doodle Kids themed design competitions. We then post the top designs on our website, which are voted on by our online community through our website, Facebook, Twitter, and other social media platforms. Once these designs have been voted on we then take the top designs based on category submissions, and put them into manufacturing and sell our pajamas to the world. We pay our designers, children and artists, a reward for their work and that reward could be anywhere from cash to a college scholarship. Our motivation; for every pair of pajamas that is purchased we give a meal to a hungry child in need. Because No Child Should Ever Go To Bed Hungry, and we believe that every child should Dream In Comfort.
Future Growth Plans: We have just become partners with the Utah Food Bank and participated in our first packaging of their Back Pack program for children. We plan on working with other international hunger groups and adding additional products besides pajamas that deal with putting children to bed.
Major Accomplishments: We won the Impact Award in the TechTitan category at the University of Utah in 2011. We hope to add more accolades as we set to launch November 2012.
Early Stage:
Alex Stein Design
 801-554-0101
Majority Owner and Westminster Alumni:
Alex Stein
Launched in 2009
Number of Employees other than Owner: 1 to 5
Approximate Yearly Revenue: $25,001-$50,000
Industry: Consumer Products & Services
Company Overview: In an attempt to fill a gap in the luxury market, Alex has focused on sterling silver, using gold and rhodium plating to enhance and reinforce the designs. With the skyrocketing price of metals, Alex Stein Design set out on a mission to bring fine jewelry to market at substantially lower prices than pieces made in gold. Avoiding cheap base metals, we use sterling silver to create timeless pieces with stones such as Diamonds, Sapphires, Rubies and a variety of semi precious stones with brilliant cuts and clarity. Rhodium and gold plating give a luster that mimics platinum and gold, and mocks their prices without compromising quality. Our customer is every woman, and any man that might want to please her.
Major Accomplishments: In an effort to reduce waste and our footprint, we use mainly recycled silver, never mixing alloys. Environmentally friendly processes are incorporated into the production process, and wastes are recycled properly and without harm to our planet. We create designs with a strong commitment quality and practices of universally accepted and progressive labor and environmental conditions. Delivered with professionalism by backing our product with integrity.
Brighton Child Care
 801-209-9480
Majority Owners:
Chris Searle
Bill Novak
Westminster Alumni:
Chris Searle (‘93 BS) (‘10 MBA)
Launched in 2010
Number of Employees other than Owners: 4
Approximate Yearly Revenue: $25,001-$50,000
Industry: Consumer Products & Services
Company Overview: Hourly child care for skiers. Located at Brighton Resort.
Future Growth Plans: Move to base of mountain.
Daakye
 570-677-8552
Majority Owner and Westminster Alumni:
Abby Speicher (’13)
Launched in 2012
Number of Employees other than Owner: 10 volunteers and 6 employees in Ghana
Approximate Yearly Revenue: 0- $25,000
Industry: Consumer Products & Services (Social enterprise)
Company Overview: Daakye sells purses and wallets handmade in Ghana, Africa. One purse funds one week of education for a child in Ghana. Daakye is creating jobs in Ghana for unemployed seamstresses, funding education for children, and creating advocates in the United States by allowing customers to get to know the kids that they are helping through pictures, videos, interviews, and yearly updates.
Future Growth Plans: We aim for Daakye to become a nationally known company that can continue to help people in Ghana. We will expand from the current community which we are helping by hiring more seamstresses and providing scholarships to more children as we sell more purses.
Major Accomplishments: Daakye won first place in the Social Category of Westminster's Opportunity Quest and second place in the General Category. Two months after Daakye's launch, Daakye was able to provide ten year long scholarships for children in Ghana.
 NaturelEyes
801-953-5901
Majority Owners:
Chad Reinertson
Jeff Bischoff
Dallas Eichers
Spencer Luzak
Vladimir Shnayderman
Westminster Alumni:
Chad Reinertson (’11)
Jeff Bischoff (’11)
Dallas Eichers (’11)
Launched in 2010
Number of Employees other than Owners: 3
Approximate Yearly Revenue: 0- $25,000
Industry: Consumer Products & Services
Company Overview: NaturelEyes ™ is an innovative new wrinkle treatment that reduces age lines and wrinkles in a matter of minutes. The active ingredients begin to work instantly and you can feel the tightening affect around the wrinkles. The formula combines natural and active ingredients for and effective and rejuvenating new product that actually works. NaturelEyes is a very unique product and unlike other wrinkle products. First, it’s not a cream. The light clear liquid formula goes on smooth and works quickly. The active ingredients remove wrinkles and leave the skin feeling refreshed. NaturelEyes offers clients what other treatments and products cannot. It is portable, fast acting, and effective. NaturelEyes is a unique treatment that will give customers noticeable results quickly and safely. We help people look as young as they feel!
Future Growth Plans: NaturelEyes has developed a multi-level marketing strategy to reach our customers through various channels. We have just signed an international distribution agreement and working on expanding to the UK. Locally we joint market with spas, salons, expos, businesses, and community events. Nationally we are working to build affiliate marketing and promotions across the country. We are able to reach every major market across the US now as a result of our affiliate partners.
Major Accomplishment: NaturelEyes was featured in Utah Business, included in the Sundance Film Festival celebrity swag bags, worked with national charity organizations such as the National Breast Cancer Foundation and also been featured on several morning news shows.
Growth:
Latitude Marketing Group
 801-589-8442
Majority Owners and Westminster Alumni:
Osmond Seangsuwan (’08)
Rob Wintle (’08)
Launched in 2005
Number of Employees other than Owners: 48
Approximate Yearly Revenue: 1,000,001+
Industry: Consumer Products & Services
Company Overview: Our main product has been Dish Network; however, we have strategically been increasing our DirecTV and Home Security sales each month to ensure that we are not fully dependent on just one product. We have also included additional home services such as internet, phone and cable. To monetize on each lead, we have also partnered up with a national credit repair company to ensure that those people that don’t qualify for our products and services have an opportunity to get something in the near future. With those products on hand for us to offer, we have the ability to take advantage of every inbound and outbound sale. We are currently installing over 20% of our inbound leads and working to increase that each day. Our agents know and understand that they should be qualifying every call that comes into the sales floor. Our product base, as well as future products to come are endless. We have simply created the ultimate sales and processing floor. There are currently other products we are researching.
Future Growth Plans: Our goal has simply to diversify our marketing, build long term relationships with companies that have had success in their own marketing mediums and take care of them with high close ratios, healthy commissions and constant feedback and communication. By doing so, we have done what other companies couldn’t do. We know that we are only good at certain marketing niches, while others are proficient at others. Partnering up with them has allowed us to be well diversified and secure in our growth model. As we look to increase our efficiencies within our own sales floors and increase customer satisfaction, we believe that our production and close rations will increase, as well as our commissions from Dish Network and DirecTV. Dish Network and DirecTV have already committed to paying us additional commissions for the months of April through August for the good performance we have shown to them. With our current and future sales strategy, we are poised for increased numbers and revenues.
MASSOX, LLC
 801-347-4175
Majority Owner and Westminster Alumni:
Jeff Bischoff (MBA ’11)
Launched in 2011
Number of Employees other than Owner: 2
Approximate Yearly Revenue: $25,001-$50,000
Industry: Consumer Products & Services
Company Overview: Massox™ is a sock manufacturer that combines therapeutic Asian well-being with classic American style. Massox is initially launching men’s designer dress socks that contain patented therapeutic, acupressure massagers on the inside surface of the sock. Scientific evidence proves that acupressure therapy can help maintain and improve overall health and vitality.
Future Growth Plans: Massox will be launching a both an athletic and womens line at the beginning of 2013.
Major Accomplishments: Winner of the Westminster Opportunity Quest Competition. Winner of the UES Best Business Plan & Best Brand Awards.
MyCostumeWigs.com
801-389-0390
Majority Owner and Westminster Alumni:
Jeffrey Wright (’12)
Launched in 2008
Number of Employees other than Owner: 2
Approximate Yearly Revenue: $100,001-$500,000
Industry: Consumer Products & Services
Company Overview: Welcome to MyCostumeWigs.com, where you can find one of the largest collections of high-quality costume wigs available anywhere on the web. We have the best prices and fastest shipping in the industry. We offer free shipping for any order over $50 and we accept all major credit cards as well as PayPal. Each of our hundreds of wigs is adjustable with either a strap or an elastic band, so there's no need to worry about pesky sizing information. All of our products are made of either high quality synthetic fiber or human hair in order to provide the most true-to-character look possible. No matter what your faux hair needs may be, We are the gold standard source. Our products are great for Halloween, theater productions, parties and everything in between. Welcome to MyCostumeWigs.com, where your wig is our command.
Future Growth Plans: Growth model with a sales increase of 25% for the next 5 years. Ready to launch additional sites catering to different customers in the same Niche space.
Major Accomplishments: Aquired the business from previous owner based out of New York City. Utilized Westminster network to secure funding to adquire business. Using Westminster MBA to continue to grow the business.
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