The Master of Strategic Communication at Westminster College is designed to meet the needs of professionals working in the communications industry—public relations, marketing, and advertising. The MSC program uses a unique project-based curriculum to develop the expertise and skills you need to lead in the field, without interrupting your career.
Instead of lectures and classes, you’ll complete a series of projects (working both individually and in teams) that will give you practical, real-world experience and build your portfolio. These projects simultaneously develop your individual leadership and team-based communication skills. Throughout the program, you are guided and supported by your faculty mentors, who will apply a clear and consistent set of specific competencies to help you understand how to improve your work.
The program is ideal for self-motivated individuals who want to work with professional clients to solve specific communication problems, strategically create and implement response plans, and evaluate their personal and team performance.
What is Project-based Learning?
Project-based learning engages you in applied-learning assignments that integrate with workplace responsibilities. You learn by doing.
Rather than lectures and rote learning, you are given real-world applied projects that provide you with the skills and expertise you need to be successful. The learning and resources you need to complete these projects are available 24/7 through our comprehensive online knowledge database. This hands-on learning is supported by mentoring from Westminster’s faculty who ensure that you understand the principles of each project and master the pre-determined learning goals.
Benefits of Project-based Learning
Research clearly shows that an active learning-by-doing environment produces knowledge that is deeper, richer, and retained at higher levels than learning delivered simply through lectures and reading.
Often, students are briefly inspired in a lecture or classroom, only to have that excitement dissipate back in the office. Students in Westminster’s project-based programs practice what they learn, thereby building expertise and deeper understanding of practical skills they can use in the workplace right away.
Project-based programs also offer students more flexibly in their schedule—learning can happen when and where it’s convenient for the student and won’t interfere with obligations to work and family.