Strategy & Leadership
Through this project sequence:
Areas of Coverage
Interview executives to determine what makes leaders effective, in the context of where the firm is now and where the firm would like to be according to its mission and vision. You analyze the firm's organizational life cycle, its culture and the full leadership team to evaluate effective leadership and effective management in the context of its current strategic plan. You compare your findings about effective leadership to executives in global companies to contextualize their findings.
Choose a company to evaluate strategic direction using SWOT and environmental scan analysis. You identify the firm's core competencies and competitive advantages to evaluate the effectiveness of the firm's strategic plan in protecting and building on advantages and competencies. You present your findings to executives at the company being analyzed to test your analysis and gain additional insight into the real context of the company's operating strategy. You also evaluate the firm's success in fulfilling its legal obligations and responsibilities.
Review strategic plans for a publicly traded company, analyzing the realities faced by the firm when it originally developed the plan. You evaluate the firm's success at achieving what it had originally planned to, paying attention to the firm's original assumptions and the realities that occurred since the assumptions were made. You then develop a new tactical plan to help the firm achieve its original mission and vision.