Laura Murphy QR Code
Laura Murphy joins us on the line, she is the Executive Director of Communications at Westminster. Laura thanks for joining us today, now what gave you the idea to go ahead and use the QR code?
Well we knew that QR codes were becoming increasingly popular and I sort of agreed with Jay that gee who’s really using these who knows about them and we have an alum who came and talked to us about their company which is called Memory Medallions. It’s sort of interesting they have a patent to use QR codes on headstones on graves.
That’s a good idea actually!
Yeah, you could use your Smartphone and scan over a headstone and maybe get Grandma’s favorite recipe or a family photo gallery or family history or a word document with their life history. So I thought gee, that would be fantastic for us to use in our print materials. We know that both the print publications that we produce and send to high school students and our website are the two most important information sources for them. More than 90% of students look at print materials and websites when they’re trying to decide which college will be a good fit. And more and more video is important as well, so we thought if we could link our print materials to an active, hands-on video experience that actually provides an opportunity for our students and faculty to talk about the school in their own words this would be a fun, interactive way for students to learn more about the college and ultimately they can then link from our print to the video to our website.
Wow, you guys are really leading the way here because I have to tell you I looked at QR codes and thought what’s the point? And as we’ve been playing with it today I’ve realized that the point is normally, to get somebody to a video of your material from print, they’re going to have to get out their phone or the internet on a desktop, they’re going to have to type in a website, they’re going to have to navigate your website which leads to certain links. That’s a lengthy process. With this, I open one app, it scans the QR code immediately and the video or whatever you want just fires right up. The convenience is easy and it’s kind of fun. It’s immediate.
It is immediate. And once you see a QR code and you know what it is, you find it everywhere. I mean we were in the dining hall yesterday eating lunch and there was a QR code on the back of the Heinz ketchup bottle. They are everywhere!
It’s like a treasure hunt though because I’m like, I’ve got to know what’s behind that QR code because it doesn’t really tell you. So I’m going to have an issue I’ll tell you right now, I’m going to be QR coding everything.
Thanks so much Laura, this is Laura Murphy, Executive Director of Communications at Westminster College that is using QR codes on all the print material they’re sending out to students.