Project Sequences

Apply methods of rhetorical analysis to assess the effectiveness of existing strategic communication. Create customized responses to real-life problems within organizations. Research, develop, and produce professional strategic response plans designed to solve specific problems for real-world clients.

  • Communication Effectiveness
  • Communication Problems
  • Communication Strategy
  • Review and Revision
  • Communication Recommendations and Reflection
  • Team Project

Learners build on the rhetoric and persuasion skills developed in Project Sequence 1. Learners make strategic decisions about visual communication based on information design best practices, industry conventions, research, and ethical awareness. Learners are required to research and read extensive literature in visual communication theory and principles, learn industry-standard design software, produce and print materials through proper publication production practices, make ethical decisions about visualizing data, share findings through professional recommendation reports, and work directly with an organization to evaluate and consult with on visual branding and communication design

  • Visual Literacy
  • Visualizing Data
  • Communication Analysis
  • Strategy Recommendations
  • Identity Branding
  • Team Project

Analyze how leadership functions in an organizational context to understand how primary objectives can be better achieved. Research the daily interactions and relationships of organizational members, write a recommendation report, and present it to management. Emphasize areas that need improvement and make suggestions for accomplishing organizational objectives.

  • Problem Identification
  • Data Collection
  • Data Mining and Mapping
  • Data Analysis Report
  • Effective Presentations
  • Recommendations Report
  • Reflection
  • Team Project

Apply the principles and practices of Integrated Marketing Communications (IMC). Establish IMC plans, segment target audiences, analyze current marketing trends, develop various strategies and tactics, create realistic budgets, and evaluate the effectiveness of marketing campaigns and develop complete IMC plans for a business, non-profit or government organization.

  • Communication Effectiveness
  • Situation Analysis
  • Target Market and Competitive Analysis
  • Marketing Objectives, Strategies, and Tactics
  • Marketing Collateral Materials
  • Evaluation Plan
  • Complete IMC Plan
  • Team Project

Students learn and apply instructional design principles and practices to build corporate training materials for a client. Students also create a professional portfolio of strategic communication work that serves as a capstone to the degree progrram.

  • Analysis
  • Design
  • Production
  • Presentation
  • Team Project

Opportunities to Collaborate

The MSC program has partnered with various local, national and international organizations. If you are affiliated with an organizations that would like to partner with our students and faculty, we invite you to fill out an Experience Provide application and review the description (below). If you would like to offer an MSC degree to your employees, we invite you review our Business Partners in Education information (below).

Experience Providers

Does your organization need help from a student or team of students in the field of strategic communication? The MSC program is project-based, allowing students to do multiple projects for established organizations, of their choice. In an effort to provide students with great opportunities, we take applications from organizations that can benefit from student and faculty expertise in certain areas of communications. By partnering with organizations, we can offer mutually beneficial results for students and organizations. Students can learn from real-world communication projects and challenges by applying their knowledge and skills. Meanwhile organizations can benefit by applying cutting-edge strategic communication principles to their practices.

Experience providers should be aware of the following items.

  • Students are given a semester to complete the work.
  • Experience providers should identify at least one liaison that will communicate regularly with students/faculty. He/she will be responsible for providing guidance and feedback. At the beginning of the semester, both students and the liaison will establish detailed communication expectations.
  • At the end of the semester, students will be required to deliver a formal presentation to previously identified members of the organization. Details about the presentation will be established at the beginning of the semester.
  • If international travel is required by the organization, they will work with a program administrator to arrange the trip and establish specific guidelines.
  • As experience provider needs change, applications can be resubmitted.
  • Applications are reviewed each semester. If an organization is not selected, their application will be kept on file and reviewed in future semesters.
  • We cannot guarantee that all applying organizations will be selected.
When would you like services to be provided?
Would your project require the work of one student or a team of 3-5 students? (required)
Which of the following areas of communications could help your organization?

Business Partnership in Education

Due to our engaged, online, project-based programs, Westminster is able to customize educational packages for corporate clients with our full-time faculty experts from various fields. These packages can be as simple as offering communication courses for some of your best employees to a full master's degree. We want to help your business and employees get to the next level. For more information, contact Carlos Linares at 801.832.3401 or

Frequenty Asked Questions

Project-based learning engages you in applied-learning assignments that integrate with workplace responsibilities. You learn by doing—the most effective way to learn

Rather than lectures and rote learning, you are given real-world applied projects that provide you with the skills and expertise you need to be successful. The learning and resources you need to complete these projects are available 24/7 through our comprehensive online knowledge database. This hands-on learning is supported by Westminster's experienced and dedicated faculty who ensure that you understand the principles of each project and master the pre-determined learning goals. You aren't just a number to faculty. Your goals matter, and faculty will work with you every step of the way to ensure you succeed.

Research clearly shows that an active learning-by-doing environment produces knowledge that is deeper, richer, and retained at higher levels than learning delivered simply through lectures and reading.

Often, students are briefly inspired in a lecture or classroom, only to have that excitement dissipate back at home or in the office. Students in Westminster's project-based programs practice what they learn, thereby building expertise and deeper understanding of practical skills they can use in the workplace right away.

Project-based programs also offer students more flexibly in their schedule—learning can happen when and where it's convenient for the student and won't interfere with obligations to work and family.

The MSC program is built to help you develop your skills and experience as leaders and collaborators. The program offers regular interaction with faculty (at least once a week), and each sequence provides learners with the opportunity to work on a team. You will be as engaged as you are in a traditional classroom, yet you will have the freedom to organize learning around your schedule.

The MSC program is built online to be flexible, but we haven't traded in the benefits of traditional learning. We offer personalized online learning, which means faculty will work closely with each student (via phone, text, or video chat) to ensure that students are getting the kind of customized learning that makes a Westminster education stand out. You won't be a number; you'll be a student.

Graduates of the MSC program will have a portfolio of work done for real clients. That portfolio will prove to an employer your ability to create strategic communication and lead others to do the same.

In addition, the MSC program will give you the opportunity to meet with other learners who are working toward the same goals. You'll learn from each other in an environment that encourages you to take risks, explore, and discover (or re-discover) your passions and talents.

MSC faculty are trained experts and practitioners in a variety of communication subfields. They write and publish about communication; provide high-quality training to corporate clients across the country; and teach graduate and undergraduate classes on a wide range of communication-related topics. Our full-time faculty all have PhDs in communication specialties with exceptional teaching records and a passion for online learning. Our part-time faculty are highly-qualified teachers who are expert communication practitioners.