Master of Strategic Communication Department

Top 5 Reasons Why You'll Love the MSC Program

  1. You learn by doing

    Theory is important, and it undergirds everything we do, but we understand that you want to know how to apply that knowledge to your industry. The MSC program specializes in helping you apply what you learn.

  2. You learn by taking chances

    If you try something that doesn’t work, you can do it again. And you don’t have to worry about how that will impact your grade. Assessment is based on mastery of content, not grades, so we ensure you finish with the skills and knowledge necessary to succeed.

  3. You learn with other smart and dedicated professionals

    The MSC program is a cohort model, which means you’ll go through each sequence with the same group of classmates. You’ll develop deep and lasting relationships with people in your field who share your interests and passions.

  4. You learn by traveling

    At the end of your program, you’ll travel with your classmates and faculty to an international locale to complete a communication project. The trip is paid for by Westminster, so you’ll get the chance to add an international piece to your portfolio at no additional cost to you.

  5. You learn more about what you love

    If you are even considering a graduate degree in communication, it’s because you’ve already developed an affinity for how you connect to and influence those around you. The MSC program is an opportunity to explore communication at a deeper level.

MSC Student Jazmynn Pok Collaborating with Peruvian Hearts

Project Sequences

Our program consists of five project sequences completed over the course of 18 months. These sequences are designed to expose you to the most critical components necessary to being an organizational leader. Each semester you’ll work with your cohort to build the highest-quality, team-produced work for real clients. You’ll also develop and enhance your skills and knowledge through individual client projects. When you graduate, you’ll have a robust portfolio that demonstrates what you know and what you can do.

You’ll begin the program studying strategy in all aspects of communication. You’ll apply methods of rhetorical analysis and communication research to produce strategic response plans for clients.

In this sequence, you’ll develop an acute awareness of how visual communication affects corporate branding and messaging. You’ll apply information design best practices to develop visual branding identities for small businesses and produce marketing collateral using state-of-the-art design software.

Next, you’ll analyze how leadership and structure function in an organizational context to better position organizations to achieve their primary objectives. You’ll research, write, and present recommendations for management in small and mid-sized companies.

You’ll study the principles and practices of Integrated Marketing Communications (IMC) and apply what you know to establish IMC plans, segment target audiences, analyze marketing trends, and develop objectives, strategies, tactics, budgets, and effective marketing campaigns for businesses, nonprofit, or government organizations.

To complete the program, you’ll integrate instructional design principles and practices to build corporate training materials. You can choose a capstone project suited to your professional goals and strategic communication interests and strengths.

MSC Students Filming in South Africa

Once-Per-Semester Residency

Each semester, you’ll attend an all-day residency where you’ll learn what will be expected in the coming semester. You’ll meet with your faculty mentor and performance coach, learn the fundamentals of the content you’re about to research, and collaborate with your cohort to start work on your next project. Breakfast and lunch are on us, and by the end of the day you’ll leave feeling prepared to take on a series of new exciting projects.

International Trip

As a strategic communication expert, it is imperative that you interact in a way that is culturally sensitive and globally aware, so all of our students have the opportunity to participate in a fully paid international trip. Through this experience, you’ll be able to bring your strategic communication expertise to international organizations who need your help.

Learn More About MSC International Trips

Competency Based Education

For every project, there are established “competencies” that you need to meet or exceed before moving to another project. Once you’ve mastered the skills you’re working on, you’ll be ready to move forward. The idea is that you don’t just get a grade and move on. You work with mentors and coaches who push you to get to the level where you need to be, even if it requires multiple revisions. You get expert feedback and one-on-one assistance through the entire process.

Flexible Options

The MSC program is intentionally designed so that it’s easy to fit into your regular schedule, but we understand that life can be overwhelming sometimes. While we do encourage students to move through the program in consecutive semesters, you have the option to take a semester off between sequences. When you return, you’ll be assigned a new cohort to work with and you’ll start where you left off. We just ask that you don’t take more than two consecutive semesters off and that you keep us in the loop as your plans change.


In every project sequence, you’ll work with clients to create a variety of custom projects. The client you choose is entirely up to you and we’ll help you locate a client if you don’t have one in mind. Many potential clients approach us each semester asking for qualified and interested students. We call these clients “experience providers” and we vet them carefully to make sure they can offer you a quality experience.

Past Nonprofit Clients

  • Promise South Salt Lake
  • Population Action International
  • South Davis Community Hospital
  • Utah Anti-Bullying Coalition
  • United Africans of Utah
  • Bateman-Horne Center
  • Catholic Community Services
  • Friends of Animals Utah
  • LDS Church
  • Spice Kitchen Incubator
  • Westminster College

Past Business Clients

  • Clearlink
  • Discover Financial Services
  • AAPC
  • Autodesk
  • Biogen
  • Dairy Queen
  • Fat Kid Mac n Cheese
  • Nicholas and Company
  • People Water
  • Pizza Pie Café

Past Government Clients

  • Bryce Canyon National Park
  • City of South Salt Lake
  • State of Utah Department of Environmental Quality
  • Utah Department of Health

Who To Contact


If you have any questions about the program, application process, cost, or anything else, please contact the admission office:

Assistant Director of Graduate Admissions

Lauren Erlacher

Meet the Faculty

Director of Operations for Professional and Continuing Education

Lizette Lyon

Program Chair and Full-Time Faculty

Curtis Newbold, PhD

Full-Time Faculty

Christine Seifert, PhD

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