Professor Nancy Panos Schmitt teaches a variety of marketing courses, including Marketing Principles, Advertising, Selling, and Branding. Nancy’s interests and expertise focuses on marketing strategy, consumer product branding, advertising, and selling strategies.
Her love of teaching and mentoring has been acknowledged over the years. She has been awarded The Gore Excellence in Teaching Award, The Bill & Vieve Gore School of Business Faculty Advisor of the Year, and the Most Influential
Professor in the BVGSB.
Nancy is a member of the American Marketing Association and the Marketing Educator’s Association. She has presented papers dealing with teaching methodology at conferences throughout her career. Academically, Nancy earned a bachelor’s
degree in biology and philosophy, a master’s degree in genetics, and spent one year in a doctoral program in genetics before obtaining an MBA from the University of Utah.
Nancy is a lifelong Green Bay Packer fan, having made the pilgrimage to Lambeau to see her beloved Packers. She is a keen observer of pop culture, and her office is a testament to consumer product branding.