Cliff Hurst
Cliff Hurst, Ph.D.
Assistant Professor

Areas of Experience

  • Entrepreneurship/Entrepreneurial Judgment
  • Social Entrepreneurship
  • Conscious Capitalism
  • Human judgment and decision-making
  • About Cliff Hurst, Ph.D.

    I just completed my third year at Westminster and I really enjoy teaching here. I am part of the management division and  teach primarily in the MBA program. Mostly, I teach in the Entrepreneurship track. I teach courses including: Entrepreneurship, Business Plan Development,  Marketing New Ventures, and Social Entrepreneurship. This past fall, 2014, I taught my first-ever freshman Learning Community Seminar for Westminster Scholars students. I really enjoyed that, and look forward to teaching it again in Fall of 2015.

    For the summer of 2015, I hve been awarded a Gore Individual Summer Research Grant to continue my study of how we can measure entrepreneurial judgment. If you know any entrepreneurs who may be interested in participating in this research, please visit my personal web site for details. 

    I received my Bachelor of Arts from the University of Virginia and my MA and PhD from Fielding Graduate University .Prior to becoming a full-time faculty member of Westminster College, I operated my own Organizational Development consulting practice for 24 years. I have previously taught as an adjunct faculty at the University of San Francisco, UC Berkeley International Certificate program, and at Santa Clara University. I also have prior experience in sales and marketing management in the recreational boating industry and served for 5 years as an officer of U.S. Marines.

    I take a keen academic interest in human judgment and decision-making, especially the judgment and decision-making of entrepreneurs. I'm an avid student of a value theory known as formal axiology. The person who first developed the theory of formal axiology is the late Dr. Robert S. Hartman. In addition to being a professor of philosophy, Hartman also consulted with executives of several of the largest organizations in the U.S. One of those was Nationwide Insurance.

    During a workshop he gave to executives at Nationwide, Hartman outlined four steps to a successful life. Those steps are: to know yourself, to choose yourself, to grow yourself, and to give yourself... to a cause larger than you. I can think of no better description of the aims of higher education.



    My Personal Web Site: