About the Program
What You'll Learn
Being an executive is not just about business concepts, it's also about managing projects, leading teams, facilitation, negotiation, presentation ability, writing ability, and so on. By completing projects you will build, learn and apply skills in these different areas.
Plan of Study
During the program, you are requested to complete 25 different projects. When you've completed these 25 projects, you will demonstrate your expertise on over 80 different business and executive skills, often multiple times. Since each project is directly connected to a subset of business/executive skills, you will have mastered everything a traditional MBA program student knows and far beyond.
The projects you are completing look just like the work executives do on a day-to-day basis:
- External firm analysis
- Segmenting and targeting markets
- Industry financial analysis
- Process review and revision
- Corporate governance and fiduciary responsibility
- Internal firm analysis
- Developing and implementing strategy
- Balanced Scorecard
- Business Plan for a new product or service (for your firm or for a firm you'd like to start)
- Financial pro-forma for new products/services
May, August, and January
Consumers in Markets:
Learners use quantitative tools to analyze markets, including price determination, consumer preferences, and other factors that influence markets and demand. Learners segment and target populations within markets.
- Develop marketing plans for new products/services in new markets, analyzing both national and international factors.
- Evaluate and develop customer relationship management programs for firms.
- Create marketing dashboards to evaluate marketing effectiveness, establishing metrics and evaluating performance.
- Lead teams, negotiate, manage projects, and facilitate meetings.
- Present ideas to multiple audiences.