Master of Strategic Communication

Two Students In a Classroom

Graduate Degree
School of Arts and Sciences, Center for Innovative Learning
5 Semesters


The Master of Strategic Communication (MSC) program is a fast-paced, intensive degree that allows you to work with real clients on strategic communication problems and projects. As an online, competency-based program, you have a lot of flexibility. You only have to meet on campus once per semester, so you can pursue your degree while maintaining a full-time job. And the MSC program is structured around project sequences, which means you’ll spend your time working with professional clients rather than sitting in class. You’ll collaborate with other students in your cohort, developing projects like integrated marketing communications plans, branding strategies, training programs, organizational strategy recommendation reports, and crisis communication evaluations. And your faculty mentors and performance coaches will be there to guide you throughout the process.

Who It's For

The MSC program is ideal for dedicated and self-directed learners who want to improve their strategic communication skills. While most of our students have professional experience and have worked beyond their bachelor’s degree, it’s not required. To ensure your success in the program, you’ll need to be organized, focused, and motivated. And because you’ll be working in groups, you’ll need to be a team player.

Key Benefits

  • Our program is flexible and customizable, so you can study what you’re passionate about without disrupting your schedule.
  • Your cohort will take an all-inclusive international trip where you’ll put your skills into practice. Past cohorts have traveled to Peru and South Africa.
  • Graduates of our program make an average pay increase of $8,600.
  • You’ll receive textbooks, software licenses, and high performance coaching at no additional cost.

How Long It Takes

The MSC program is five semesters, completed over 18 months.

Jessica Meland

The MSC program has given me a different set of skills than typical master’s programs through the self-paced model. My strengths now include time management skills, self-motivation, and the ability to take charge of how much I learn. Because I manage my school workload with a full-time job, I’ve become better at juggling competing priorities. I got my current job through one of my classmates in the program.

Jessica Meland '17, Project Manager, Musician’s Toolkit
Master of Strategic Communication Students Filming in South Africa

About the Program

The MSC program gives you the opportunity to explore your passions and earn your degree while advancing your career. The program is competency based, which means you’ll demonstrate your learning in authentic, meaningful ways that go far beyond memorization. You’ll work with a cohort of talented professionals from a wide variety of backgrounds and receive mentoring from highly qualified faculty with expertise in rhetoric, professional writing, information design, and branding. You’ll talk to your professor and classmates on a weekly basis via phone, Skype, or any other method of your preference. And when you graduate, you’ll have a portfolio of work that demonstrates your quality and value to current or future employers.


less than the average MBA program in Utah


of graduates get promoted upon graduation


is the average cohort size

What You'll Learn

  • Master the rhetorical principles and strategic practices you need to create usable, effective, and ethical communications.
  • Plan, research, manage, design, and execute large-scale writing projects for real clients.
  • Analyze organizations to ensure maximize communication effectiveness.
  • Create integrated marketing communication campaigns.
  • Lead projects and teams in a coordinated effort to achieve organizational goals.
  • Apply expertise to a capstone project in your area of interest.

Plan of Study

Each sequence provides information and direction about specific skills and knowledge necessary for high-level communication professionals. You’ll apply your knowledge producing projects for clients of your choosing, including your current employer.

Your coursework is broken into five project sequences.

  1. Strategic Communication in Action
  2. Visual Branding and Communication Design
  3. Organizational Strategy Assessment
  4. Strategic Marketing Communications
  5. Corporate Training and Capstone Project

At the end of your program, you’ll take an international trip with your cohort where you’ll put your skills into practice.

Master of Strategic Communication Students at Cape of Good Hope

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Career Opportunities

Our graduates go on to have successful careers in a wide variety of communication-related fields including marketing, advertising, content strategy, public relations, and project management. Our program helps you build on your existing communication skills, and develop new skills and strategies to take your career to the next level—whether that’s within your current company or outside of it.


is the average salary of our graduates

Potential Careers

  • Director of Marketing & Communications
  • Community Engagement Manager
  • Director of Public Relations
  • Communications Instructor
  • Content Developer
  • Marketing Writer
  • Creative Director
  • Project Manager
  • Advertising Coordinator
  • Account Executive over Advertising
  • Trade Show Director
  • Brand & Product Manager
  • Media Supervisor
  • Non-profit Agency Director
  • Proposal Writer
  • Product Marketing Director
  • Web Content Specialist
  • Organizational Development Consultant

I worked with real clients on real projects, providing real deliverables that went straight to my portfolio upon completion. My assignment presentations were refined by my peers and mentors, and then I took them to presidents of multi-million dollar companies, top tier leadership of local non-profit organizations, and of course, current and potential employers. I didn't "get" a master's degree. I earned one.

Dave Blackmer ’14, Director of Operations, AAPC
Master of Strategic Communication Alum Jazmynn Pok in Peru

Learn More About the Master of Strategic Communication Program

Check Out the Master of Strategic Communication Department

There's No Better Investment Than You

Tuition and Fees

40 credits at $925/credit

$37,000 total tuition


Merit scholarships, alumni scholarships, and loans are available.

View Graduate Scholarships

Application Deadlines

Complete applications are reviewed on a rolling admissions basis.

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