A private comprehensive liberal arts college in Salt Lake City, UT, offering undergraduate and graduate degrees in liberal arts and professional programs. Website
Project Sequence Descriptions

Project Sequence Descriptions

Project Sequence 1 | Strategic Communication in Action

Apply methods of rhetorical analysis to assess the effectiveness of existing strategic communication. Create customized responses to real-life problems within organizations. Research, develop, and produce professional strategic response plans designed to solve specific problems for real-world clients.

  • Communication Effectiveness
  • Communication Problems
  • Communication Strategy
  • Review and Revision
  • Communication Recommendations and Reflection
  • Team Project

Project Sequence 2 | Visual Branding & Comm Design

Learners build on the rhetoric and persuasion skills developed in Project Sequence 1. Learners make strategic decisions about visual communication based on information design best practices, industry conventions, research, and ethical awareness. Learners are required to research and read extensive literature in visual communication theory and principles, learn industry-standard design software, produce and print materials through proper publication production practices, make ethical decisions about visualizing data, share findings through professional recommendation reports, and work directly with an organization to evaluate and consult with on visual branding and communication design

  • Visual Literacy
  • Visualizing Data
  • Communication Analysis
  • Strategy Recommendations
  • Identity Branding
  • Team Project

Project Sequence 3 | Organizational Strategy Assessment

Analyze how leadership functions in an organizational context to understand how primary objectives can be better achieved. Research the daily interactions and relationships of organizational members, write a recommendation report, and present it to management. Emphasize areas that need improvement and make suggestions for accomplishing organizational objectives.

  • Problem Identification
  • Data Collection
  • Data Mining and Mapping
  • Data Analysis Report
  • Effective Presentations
  • Recommendations Report
  • Reflection
  • Team Project

Project Sequence 4 | Strategic Marketing Communications

Apply the principles and practices of Integrated Marketing Communications (IMC). Establish IMC plans, segment target audiences, analyze current marketing trends, develop various strategies and tactics, create realistic budgets, and evaluate the effectiveness of marketing campaigns and develop complete IMC plans for a business, non-profit or government organization.

  • Communication Effectiveness
  • Situation Analysis
  • Target Market and Competitive Analysis
  • Marketing Objectives, Strategies, and Tactics
  • Marketing Collateral Materials
  • Evaluation Plan
  • Complete IMC Plan
  • Team Project

Project Sequence 5 | Corporate Training and Capstone Project

Students learn and apply instructional design principles and practices to build corporate training materials for a client. Students also create a professional portfolio of strategic communication work that serves as a capstone to the degree progrram.

  • Analysis
  • Design
  • Production
  • Presentation
  • Team Project

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