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Bachelor of Arts, Bachelor of Science
Bill and Vieve Gore School of Business
Four-Year Degree


Marketing is a great discipline if you're interested in understanding and analyzing business opportunities as they relate to client/consumer demands and needs. You will explore marketing principles and practices, marketing institutions, advertising, international marketing, sales, and marketing analysis and strategy.

Key Benefits

Westminster's Business Studies program offers a concentration in Marketing that prepares you to enter a career in marketing or go on to graduate studies after completing your bachelor's degree. You can explore areas of personal interest through directed studies or examine important and timely issues in our "special topics" courses.

Throughout your studies you will enjoy excellent access to facilities, experienced faculty, and other resources.

Accreditation Employers Trust

The Bill and Vieve Gore School of Business is nationally accredited by the Association of College Business Schools and Programs (ACBSP)

"Westminster provided me with the experience to grow as an individual through creative marketing concepts and individual and group work projects. I will always be grateful for the life-long friendships that I was able to develop with other students and professors."

Nick Holt ('01), Vice President, Codale Electric Supply, Inc.

About the Program

What You'll Learn

You may elect to pursue either a B.S. or B.A. degree in Business Studies with a Marketing concentration.

Through this major, you will be able to:
  • Analyze the competitive environment and the firm's positioning to develop successful advertising campaigns.
  • Demonstrate effective selling skills.
  • Use a variety of quantitative and qualitative market research methods for marketing decision-making.
  • Prepare a successful marketing plan for changing environments.

Want to learn more about the Marketing program?

A dedicated admissions counselor will reach out to you with personalized information to help with your search for the right program.

Request More Info

Learn More About the Marketing Program

Check Out the Marketing Department

Tuition and Aid

There's No Better Investment Than You

We know you want an education where you matter—a place that will serve as a launchpad for a successful career and a meaningful life. We’ll work with you individually through every step of the financial aid process. From scholarships to grants and loans, we help you make it happen.

With the highest percentage of students who complete one or more internships in the state, our students hit the ground running with real-world experience. Plus, 90% of our students were either employed or attending graduate school within 5 months of graduating. With a Westminster degree, you don't have to choose between a successful career and a fulfilling life.

Average Cost After Financial Aid

$14,042 ($7,021 per semester)

Cost Breakdown (2018–2019)

  • Tuition: $34,000
  • Room: $5,526
  • Board: $3,164

Financial Aid

Average Total Financial Aid

$27,834 (merit scholarship, work-study, grants and loan funds)


You’ll be Automatically Considered for Scholarship and Grant Opportunities

In addition to general merit scholarships, we have other scholarship programs to support you throughout your time at Westminster.

View Additional Financial Aid Opportunities

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