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COMM
|
203
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Writing for the Mass Media
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(4)
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Introduces students to the basics of writing in preparation for further
study in journalism, public relations, advertising, marketing, and business
and technical writing. The framework required of the basic news story
is used to help students process complex information and write about it
clearly and concisely. The course also includes basic editing, writing
for broadcast, the feature story, and consideration of legal and ethical
aspects of public communication.
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|
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COMM
|
240
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Mass Media History, Law, and Ethics
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(4)
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Analyzes the history, nature, effects, responsibilities, influence, and
power of the mass media. Media history leads into instruction about ethical
principles and legal accountability.
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|
|
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COMM
|
300
|
Selected Topics in Communication
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(1-4)
|
|
Presents selected topics not offered in the regular Communication curriculum.
Prerequisites may vary with course content.
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COMM
|
302
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College Publications: Forum
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(2)
|
|
Provides practical experience working on the college newspaper. May be
taken more than once for credit. Prerequisite: COMM 203, equivalent transfer
course, or instructor consent.
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|
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COMM
|
305
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Forum Photo Staff
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(1)
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|
Supplies photographs for the school newspaper. Class assignments include
action, candid, creative, and descriptive photography. Students work with
publications editors, photo director, and publications advisors in receiving
assignments, meeting deadlines, and processing film. Prerequisite: ART
180 or permission of instructor. May be repeated for credit.
|
|
|
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COMM
|
306
|
Principles of Layout and Design
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(4)
|
|
Introduces students to fundamental techniques, concepts, and principles
used to produce effective document designs. This course includes hands-on
projects that develop students' visual literacy, basic desktop-publishing
skills, and the ability to use digital-image-editing software. The designing
of layouts for letterheads, advertisements, flyers, newsletters, and magazine
articles are possible projects.
|
|
|
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COMM
|
307
|
Electronic Design
|
(4)
|
|
Builds upon skills learned in COMM 306, and emphasizes hands-on projects
in which students explore document-design principles and desktop-publishing
techniques in greater depth. Students learn more about the publication
design and production process and how to produce effective, professional-quality
publications. Students continue to enhance their skills in digital image
editing. Prerequisite: COMM 306.
|
|
|
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COMM
|
310
|
Professional Writing
|
(4)
|
|
Focuses on the writing of high-quality correspondence and a variety of
reports used in business and other professional areas. Students learn
about communication on the Internet, as well as about writing collaboratively.
Prerequisite: COMM 203 or equivalent.
|
|
|
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COMM
|
319
|
Digital Media Survey
|
(3)
|
|
Introduces students to the possibilities for making art on a computer.
It explores techniques in several popular software programs. Same as ART
319.
|
|
|
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COMM
|
320
|
Digital Imaging
|
(3)
|
|
Covers basic technical skills for the digital photographer. These include
image capture, processing, retouching, manipulation, and printing. This
course also deals with visual and conceptual skills needed to produce
effective images. Prerequisite: ART 180. Same as ART 320.
|
|
|
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COMM
|
336
|
Public Relations Principles
|
(3)
|
|
Presents methods of establishing and maintaining two-way communication
between an institution and its publics. The course focuses on publicity
and placement with the media, program planning and management, lobbying,
administration, and public affairs. It also covers writing and editing,
small-group communication, research procedures, and legal-ethical considerations.
|
|
|
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COMM
|
338
|
Advertising Writing and Campaign Planning
|
(3)
|
|
Teaches advanced skills in writing copy, creating advertisements, designing
layouts, and putting together a complete advertising campaign. The course
builds on the principles of advertising as an activity of marketing, but
the class focuses on creative strategies and techniques.
|
|
|
|
COMM
|
401
|
Directed Studies
|
(1-4)
|
|
Allows students to initiate proposals for intensive tutorial-based study
of topics not otherwise offered in the Communication Program. Prerequisite:
consent of instructor and school dean.
|
|
|
|
COMM
|
405
|
Advanced Writing and Research
|
(4)
|
|
Uses current methods of computer research plus traditional news-gathering
methods as a basis for advanced writing projects. Students assemble information
and produce various forms of in-depth writing on public interest topics.
Students collaborate to read and comment on each other's work. Prerequisite:
COMM 310.
|
|
|
|
COMM
|
410
|
Technical Writing
|
(4)
|
|
Focuses on writing with clarity about technical subjects for various
audiences. Projects might include technical descriptions, instructions
or procedures, and technical manuals or reports. Technical writing style
and effective peer review are emphasized. Some collaborative work is required.
Prerequisite: COMM 310.
|
|
|
|
COMM
|
415
|
Electronic Communication in Organizations
|
(4)
|
|
Provides students with knowledge and skills needed to work with and produce
electronic media. Students are introduced to electronic media and software
tools for producing, presenting, and sharing information in an organizational
setting. Collaborative capabilities are stressed to ensure that students
are prepared to work in the team-based atmosphere common to real-world
communication departments. Prerequisite: COMM 310.
|
|
|
|
COMM
|
430
|
Administration of Non-Profits
|
(4)
|
|
This course examines the strategic management of the arts organization
with a focus on evaluation, long range and strategic planning. Topics
covered will include board selection and governance, volunteers, audience
identification, labor relations, fundraising, and communications.
|
|
|
|
COMM
|
440
|
Internship
|
(2-6)
|
|
Offers students the opportunity to integrate classroom knowledge with
practical experience. At least two separate internships are strongly recommended.
Prerequisites: junior or senior standing (for transfer students, at least
15 hours completed at Westminster), minimum 2.5 GPA, completion of the
Career Resource Center Internship Workshop, and consent of faculty supervisor
and Career Center Internship Coordinator.
|
|
|
|
COMM
|
490
|
Portfolio Workshop
|
(1)
|
|
Gives students an opportunity to create portfolios from samples of their
work that reflect various skills acquired in the Communication Program.
Students learn to produce professional-quality portfolios displaying work
completed in courses and internships. Course should be taken in one of
the last two semesters before graduation.
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