2005 - 2006 Communication Courses

COMM

203

Writing for the Mass Media

(4)

Introduces students to the basics of writing in preparation for further study in journalism, public relations, advertising, marketing, and business and technical writing. The framework required of the basic news story is used to help students process complex information and write about it clearly and concisely. The course also includes basic editing, writing for broadcast, the feature story, and consideration of legal and ethical aspects of public communication.

 

COMM

240

Mass Media History, Law, and Ethics

(4)

Analyzes the history, nature, effects, responsibilities, influence, and power of the mass media. Media history leads into instruction about ethical principles and legal accountability.

 

COMM

300

Selected Topics in Communication

(1-4)

Presents selected topics not offered in the regular Communication curriculum. Prerequisites may vary with course content.

 

COMM

302

College Publications: Forum

(2)

Provides practical experience working on the college newspaper. May be taken more than once for credit. Prerequisite: COMM 203, equivalent transfer course, or instructor consent.

 

COMM

305

Forum Photo Staff

(1)

Supplies photographs for the school newspaper. Class assignments include action, candid, creative, and descriptive photography. Students work with publications editors, photo director, and publications advisors in receiving assignments, meeting deadlines, and processing film. Prerequisite: ART 180 or permission of instructor. May be repeated for credit.

 

COMM

306

Principles of Layout and Design

(4)

Introduces students to fundamental techniques, concepts, and principles used to produce effective document designs. This course includes hands-on projects that develop students' visual literacy, basic desktop-publishing skills, and the ability to use digital-image-editing software. The designing of layouts for letterheads, advertisements, flyers, newsletters, and magazine articles are possible projects.

 

COMM

307

Electronic Design

(4)

Builds upon skills learned in COMM 306, and emphasizes hands-on projects in which students explore document-design principles and desktop-publishing techniques in greater depth. Students learn more about the publication design and production process and how to produce effective, professional-quality publications. Students continue to enhance their skills in digital image editing. Prerequisite: COMM 306.

 

COMM

310

Professional Writing

(4)

Focuses on the writing of high-quality correspondence and a variety of reports used in business and other professional areas. Students learn about communication on the Internet, as well as about writing collaboratively. Prerequisite: COMM 203 or equivalent.

 

COMM

319

Digital Media Survey

(3)

Introduces students to the possibilities for making art on a computer. It explores techniques in several popular software programs. Same as ART 319.

 

COMM

320

Digital Imaging

(3)

Covers basic technical skills for the digital photographer. These include image capture, processing, retouching, manipulation, and printing. This course also deals with visual and conceptual skills needed to produce effective images. Prerequisite: ART 180. Same as ART 320.

 

COMM

336

Public Relations Principles

(3)

Presents methods of establishing and maintaining two-way communication between an institution and its publics. The course focuses on publicity and placement with the media, program planning and management, lobbying, administration, and public affairs. It also covers writing and editing, small-group communication, research procedures, and legal-ethical considerations.

 

COMM

338

Advertising Writing and Campaign Planning

(3)

Teaches advanced skills in writing copy, creating advertisements, designing layouts, and putting together a complete advertising campaign. The course builds on the principles of advertising as an activity of marketing, but the class focuses on creative strategies and techniques.

 

COMM

401

Directed Studies

(1-4)

Allows students to initiate proposals for intensive tutorial-based study of topics not otherwise offered in the Communication Program. Prerequisite: consent of instructor and school dean.

 

COMM

405

Advanced Writing and Research

(4)

Uses current methods of computer research plus traditional news-gathering methods as a basis for advanced writing projects. Students assemble information and produce various forms of in-depth writing on public interest topics. Students collaborate to read and comment on each other's work. Prerequisite: COMM 310.

 

COMM

410

Technical Writing

(4)

Focuses on writing with clarity about technical subjects for various audiences. Projects might include technical descriptions, instructions or procedures, and technical manuals or reports. Technical writing style and effective peer review are emphasized. Some collaborative work is required. Prerequisite: COMM 310.

 

COMM

415

Electronic Communication in Organizations

(4)

Provides students with knowledge and skills needed to work with and produce electronic media. Students are introduced to electronic media and software tools for producing, presenting, and sharing information in an organizational setting. Collaborative capabilities are stressed to ensure that students are prepared to work in the team-based atmosphere common to real-world communication departments. Prerequisite: COMM 310.

 

COMM

430

Administration of Non-Profits

(4)

This course examines the strategic management of the arts organization with a focus on evaluation, long range and strategic planning. Topics covered will include board selection and governance, volunteers, audience identification, labor relations, fundraising, and communications.

 

COMM

440

Internship

(2-6)

Offers students the opportunity to integrate classroom knowledge with practical experience. At least two separate internships are strongly recommended. Prerequisites: junior or senior standing (for transfer students, at least 15 hours completed at Westminster), minimum 2.5 GPA, completion of the Career Resource Center Internship Workshop, and consent of faculty supervisor and Career Center Internship Coordinator.

 

COMM

490

Portfolio Workshop

(1)

Gives students an opportunity to create portfolios from samples of their work that reflect various skills acquired in the Communication Program. Students learn to produce professional-quality portfolios displaying work completed in courses and internships. Course should be taken in one of the last two semesters before graduation.