西敏大学的The Bill and Vieve Gore 商学院通过与东华大学旭日商学院的合作教学，给您带来全球领先的GMBA课程，这是一个为中国的职业经理人度身订做的一个全新模式的MBA项目，随时为您开启全球商业领袖之门做好准备!
l 每个项目都与特定的能力和执行力的直接相关。您将通过项目学习来决定做些什么来完成这个项目。您还能进一步并确定还需要那些技能 - 其中有些您可能已经通过你的专业经验掌握。
· 项目模块1 – 战略与实效
· 项目模块2 – 竞争性分析
· 项目模块3 – 企业绩效
· 项目模块4 – 战略和领导力
· 项目模块5 – 商业计划
The Bill and Vieve Gore School of Business at Westminster College has partnered with the Glorious Sun School of Business at Donghua University to bring you the Global MBA (GMBA), a cutting-edge MBA program designed to prepare you for Global Leadership in Business.
You'll learn online, at your own pace and on your own schedule, with regular opportunities for personal interaction on the Donghua University campus with faculty mentors and fellow students.
The program is built around five business project sequences that allow you to demonstrate what you can do with what you know. Projects might include financial analysis of firms, market studies for new products, marketing plans, or a business plan for a company you'd like to start. By completing the five GMBA project sequences, you combine what you already know with what you've learned through the program to build a professional and academic resume that really stands out to employers.
The program consists of the 5 project sequences as well as other courses and electives. When you complete all of the requirements, you receive a MBA degree - from both Donghua University and Westminster College
How it Works
Each project is directly related to specific skills and abilities executive need. You'll read the project and determine what needs to be done to complete it. You'll also be able to inventory the skills required for the project - - some of which you may already have mastered through your professional experience.
Once you have identified the skills you need to work on, you determine your own learning schedule and pace, using learning experiences we provide online - such as books, videos, lectures, articles, simulations and other readings.
You'll complete the project, working directly with a faculty coach, who is available to help you where and when you need it. The Coach will help you clearly demonstrate your mastery of the skills related to the project.
The successful completion of each project sequence is concrete evidence that you've mastered the related skill set and are ready to move on to the next project.
Each project sequence is preceded by a two-day, on-campus residency that includes workshops, seminars, and tool-building sessions that prepare you well to get the most out of your experience.
All the project sequences actually demonstrate your business skills and abilities.
The 5 Project Sequences
The GMBA program is based on a series of five project sequences that have been carefully designed to develop the key skills and abilities employers seek.
Each sequence gives you multiple opportunities to demonstrate your skills through specific hands-on learning experiences. Your progress is measured not by grades and tests but by your successful completion of each sequence.
You will gear up for each of the first four projects with a series of two to four smaller projects. Together, they prepare you to successfully complete the fifth capstone project sequence and earn your MBA degree - from 2 world-class institutions: Donghua University and Westminster College.
Project Sequence 1 - Strategy & Effectiveness
Through this project sequence:
Learners learn how to develop a strategic plan to guide the organization, based on the organization's competitive advantages. Learners evaluate directions based on ethical, legal, and fiduciary responsibilities. Learners develop implementation plans with measurable milestones. Learners practice adjusting strategic plans as more information becomes available throughout the implementation process.
Project 1-1: The Leader in the Innovative Organization
Learners focus on their leadership style and abilities, and the process of finding innovative methods for solving organizational problems in the context of competitive advantage and organizational strategy.
Project 1-2: Strategy
Learners explore the process of developing strategy, using studies of the external environment and internal capabilities. Learners develop strategies, including establishing implementation and action plans, milestones, and metrics. Learners make plans to adjust strategy based on findings through the implementation process. Learners use a balanced scorecard approach to evaluate firm performance in key performance areas.
Project 1-3: Ethical and Fiduciary Responsibilities
Learners evaluate business problems evaluating possible solutions and the ethical, legal, and fiduciary responsibilities of executive business leaders.
Project 1-F: The Strategic Plan
Learners develop a strategic plan, based on environmental assessments. Learners develop an implementation plan with milestones, metrics, and benchmarks, and evaluate progress toward fulfillment of the plan.
Project Sequence 2 - Competitive Market Analysis
Through this project sequence:
Learners analyze and evaluate the external realities in which the firm operates - at all levels starting with the individual consumer, consumer segments, industries, markets, and national and international economic environments – to understand the possibilities and limits firms face in their decision making. Learners segment markets and develop targeted advertising promotions to reach particular segments. Learners use multiple models to prepare industry analysis reports that analyze the competitive structure surrounding the firm, in both national and international contexts. Learners predict how national and international economic events impact the firm at all levels, from consumer demand to supply and cost conditions to market equilibrium.
Project 2-1: External Market Influences
Learners classify external environmental factors that may limit or enable the firm’s future decision making, specifically analyzing competition, changes in demand determinants and supply conditions, complementary and substitute good markets, national macroeconomic conditions and policy responses, and in the upstream/downstream value chain. Learners prepare environmental analysis reports to prioritize external events as they impact firm operations, present and future.
Project 2-2: Consumers and Products
Learners analyze consumer decision making and how internal, situational and social influences shape behavior in the marketplace. Learners explore the primary principals of marketing (product, price, promotion, and place) paying special attention to the deconstruction of the product’s components and basic pricing issues. Learners create a new product demonstrating understanding of how consumers make decisions in the marketplace.
Project 2-3: Segmentation
Targeting and Promotion. Learners explore the consumer market with an eye toward understanding how that market can be segmented by demographic, psychographic, geographic and behavioral characteristics. Learners use segmentation techniques to develop strategies for targeting specific segments. Learners develop a promotion plan focusing on advertising to reach a target market. Learners develop a television advertisement to illustrate their understanding of the target market.
Project 2-4: Doing Business in the Global Market
Learners extend their environmental analysis capabilities by including international factors in the context of risks and opportunities. Learners analyze global currency and capital markets, social and cultural constructs, economic and demographic conditions, political and legal frameworks, and ethical and environmental realities. Learners explore business opportunities from the viewpoint of a firm owning a sustainable competitive advantage and evaluate techniques used to mitigate risks that may arise through their environmental analysis.
Project 2-F: Market Analysis and Marketing Plan
Students develop market analysis and a marketing plan for a new product or service, incorporating the components learned throughout the project sequence.
Project Sequence 3 - Enterprise Performance
Through this project sequence:
Learners analyze the internal operational and financial performance of the firm. In the financial analysis, Learners prepare financials and calculate and evaluate ratios for the firm and comparatively with other firms in the industry. Learners develop pro-forma financials to make decisions about undertaking new projects and for introducing new products to the market. In the operational analysis, Learners analyze cost variances, delivery cycle time, cycle efficiency, quality costs, and throughput time. Learners evaluate the firm using an in-depth balanced scorecard approach. Learners analyze and compare multiple companies in an industry to evaluate marketing and management based on financial performance measures relative to the stated strategy of the firm.
Project 3-1: Two Company Financial Comparison
Learners select a publicly traded company and prepare a comprehensive financial statement analysis using spreadsheet tools. Learners prepare and interpret: balance sheet and trends over five years, statement of cash flow and trends for five years, and operating, investing, and financing activities. Learners evaluate the firm based on financial ratios: liquidity ratios, asset management ratios, debt management ratios, debt ratio, profitability ratios, and market value ratios. Learners also perform and interpret Du Pont analysis for ROA and ROE, risk/return analysis, weighted average cost of capital, free cash flow, and economic value added calculations. Learners perform comparative financial analysis to make recommendation whether to buy, hold or sell stock in a publicly traded company as part of an investment portfolio. Learners perform their analysis relative to other firms in the industry by completing an integrative industry analysis as part of their recommendation.
Project 3-2: Operations and Processes
Learners evaluate the internal performance of the organization using different quality evaluation methodologies, including six sigma, total quality and quality gurus. Learners apply lean tools to the organization to increase operational efficiency.
Project 3-3: Balanced Scorecard
Learners identify and develop performance measures for a firm in the four areas of financial performance, customer performance, internal business processes, and learning and growth. Learners prepare a balanced scorecard analysis using at least five measures in each of the four areas to develop performance measures that stakeholders can understand and influence. Learners prepare an implementation plan based on the results of their analysis.
Project 3-4: Industry & International Comparisons
Learners analyze five national and international firms within one industry. Learners perform financial ratio analysis on the five firms to identify the strongest and weakest firms in the industry. Learners evaluate the strongest and weakest firms’ management, marketing and operations to isolate those factors that separate the two firms in each area. Learners make recommendations for the weakest firm to move to a position of strength in the in international arena based on their analysis.
Project 3-F: Financial & Operational Plans
Learners develop financial and operational plans for a new company or a product/service within an existing organization. Learners project revenues and expenses based on operations, market and industry projections, develop operational plans to bring the new offering to reality including establishing quality/lean processes.
Project Sequence 4 - Strategy & Leadership
Through this project sequence:
Learners interview and analyze executives as a way to document best practices in leadership. Learners apply their findings to their own leadership style and find ways to enhance their personal leadership effectiveness. Learners review strategic plans to connect effective leadership to fulfillment of organizational strategy. Learners develop tactical plans with measurable objectives to move the firm from its present position to fulfillment of its mission and vision.
Project 4-1: Managing People
Learners practice leading and managing effective organizations and people. Learners assess organizational needs, evaluate performance, and manage human resources to accomplish organizational and strategic goals.
Project 4-2: The Evolving Organization
Learners study how organizations change over time, due to technological change, market change, learning to change the formal and informal aspects of the organization to accomplish the changing mission and vision. Learners analyze the appropriate type of organizational structure needed to accomplish the strategic plan.
Project 4-3: Global Best Practices
Learners work with leaders in a global organization to evaluate organizational performance against baseline case studies. Learners evaluate corporate leadership, operations, and financial performance against organizational mission and vision. Learners present recommendations to the leadership of the firm.
Project 4-F: The Leadership Plan
Learners develop a leadership plan, with effective measurement built in, for a new company, or for the delivery of a new product/service within an existing organization. Learners allocate human and other resources appropriately to fulfill the strategic plan.
Project Sequence 5 - CAPSTONE Project
In the program capstone:
Learners prepare a full commercial business plan for a compelling new business idea, either for a new business idea or for a new product/service within an existing organization. Learners complete the company analysis, the industry analysis, the customer analysis, the competitive analysis, the marketing plan, the operations plan, the management plan, the full pro-forma financial projections, and an executive summary. Upon completion, Learners present the business plan to a panel of faculty and business executives and are required to orally defend their plan.
The business plan is a perfect capstone, because the plan requires you to bring together all of the aspects of business in one solid document.
When you've successfully presented your business plan, as well as other courses and electives, you have finished the program.