Westminster MBA - On-Campus and Online Website
The Donghua-westminster global MBA Program

项目模块

西敏大学的The Bill and Vieve Gore 商学院通过与东华大学旭日商学院的合作教学,给您带来全球领先的GMBA课程,这是一个为中国的职业经理人度身订做的一个全新模式的MBA项目,随时为您开启全球商业领袖之门做好准备!

您可以以自己的节奏和您自己的时间安排在线学习,当然同时也有在东华大学校园里与教授导师和同学们的定期交流的机会。

这一学习计划是围绕着五个一系列的GMBA项目模块展开的,让你有机会展示和证明你可以用你所知道的来做些什么。项目可能包括公司财务分析,新产品市场营销计划,或者是开展一个您喜欢的商业计划。通过完成5个 GMBA商业项目,你会把你通过工作掌握的经验和通过学习掌握的理论有机的结合,这会使你在雇主面前呈现的简历更专业和具有学术性。

除了5个GMBA项目模块,该课程还包括一些其他课程以及选择。当您完成所有要求,您将得到东华大学和西敏大学颁发MBA学位。

如何运作?

l 每个项目都与特定的能力和执行力的直接相关。您将通过项目学习来决定做些什么来完成这个项目。您还能进一步并确定还需要那些技能 - 其中有些您可能已经通过你的专业经验掌握。

l 一旦您已经确定你需要学习的技能,您就可以进一步确定自己的学习进度和步伐——利用我们提供的在线学习工具,诸如书籍,录像,讲座,文章,情景模拟和其他读物等。

l 在您完成项目的过程中将有一位指导导师直接和您一起工作,该导师将根据您需要的时间和地点来提供非常有效的帮助。在导师的帮助下您可以完美地展示您通过该项目的掌握的技能。

l 成功地完成每个项目是你已经掌握了该项目相关技能,并准备好转移到下一个项目的有力证据。

l 每个项目将通过两天的集中校园学习,包括学员交流,研讨会和确定学习工具等形式来使您利用你的经验更好获得最有效地学习成效。

l 所有的一系列项目实际上直接显示出了您自己的商务技能。

五个项目模块

该GMBA项目是在通过精心设计的五个模块基础上完成的,旨在开发满足雇主需求的核心技术和能力。

每个模块为您提供了多种机会来展示通过实践学习获得的技能和经验。你的学习进展不是通过测验和分数而是通过每个模块的成功程度完成来衡量的。

您将通过2到4个小项目完成前四个模块,通过其中累计的经验可以成功完成第五个最终阶段商业计划模块来获得你的硕士学位。

· 项目模块1 – 战略与实效

· 项目模块2 – 竞争性分析

· 项目模块3 – 企业绩效

· 项目模块4 – 战略和领导力

· 项目模块5 – 商业计划

The Program

The Bill and Vieve Gore School of Business at Westminster College has partnered with the Glorious Sun School of Business at Donghua University to bring you the Global MBA (GMBA), a cutting-edge MBA program designed to prepare you for Global Leadership in Business.

You'll learn online, at your own pace and on your own schedule, with regular opportunities for personal interaction on the Donghua University campus with faculty mentors and fellow students.

The program is built around five business project sequences that allow you to demonstrate what you can do with what you know. Projects might include financial analysis of firms, market studies for new products, marketing plans, or a business plan for a company you'd like to start. By completing the five GMBA project sequences, you combine what you already know with what you've learned through the program to build a professional and academic resume that really stands out to employers.

The program consists of the 5 project sequences as well as other courses and electives.  When you complete all of the requirements, you receive a MBA degree - from both Donghua University and Westminster College

How it Works

Each project is directly related to specific skills and abilities executive need.  You'll read the project and determine what needs to be done to complete it.  You'll also be able to inventory the skills required for the project - - some of which you may already have mastered through your professional experience.

Once you have identified the skills you need to work on, you determine your own learning schedule and pace, using learning experiences we provide online - such as books, videos, lectures, articles, simulations and other readings.

You'll complete the project, working directly with a faculty coach, who is available to help you where and when you need it.  The Coach will help you clearly demonstrate your mastery of the skills related to the project.

The successful completion of each project sequence is concrete evidence that you've mastered the related skill set and are ready to move on to the next project.

Each project sequence is preceded by a two-day, on-campus residency that includes workshops, seminars, and tool-building sessions that prepare you well to get the most out of your experience.

All the project sequences actually demonstrate your business skills and abilities.

The 5 Project Sequences

The GMBA program is based on a series of five project sequences that have been carefully designed to develop the key skills and abilities employers seek.

Each sequence gives you multiple opportunities to demonstrate your skills through specific hands-on learning experiences. Your progress is measured not by grades and tests but by your successful completion of each sequence.

You will gear up for each of the first four projects with a series of two to four smaller projects. Together, they prepare you to successfully complete the fifth capstone project sequence and earn your MBA degree - from 2 world-class institutions:  Donghua University and Westminster College.

模块1:战略和实效

通过该模块的学习:

学员将学习如何在组织竞争优势分析的基础上来发展一个战略计划以引导组织发展方向。学员在道德、法律和信任的基础上来评估战略方向。可以衡量的方法发展实施计划,在整个策略实施过程中,学员会用尽可能多的信息来实践战略调整。

项目1-1

创新型组织中的领导者

在组织竞争优势和组织战略寻找变革方法的过程中,学员可以集中学习发展他们的领导风格、领导能力。

项目1-2

战略

学员将通过外部环境和内部能力的研究来开拓战略流程。这个战略包括建立执行计划,里程和业绩指标。学员通过实施过程的结果制定计划来调整战略。在关键的绩效领域,学员用平衡计分卡的方法来评估公司业绩。

项目1-3

道德和信任责任

学员用道德、法律和信任的评估方法来对商务执行领导进行评估。

项目1-4

战略计划

学员用环境评估的方法来发展战略计划。包括用里程碑、业绩和标杆来评估过程使其实现整个计划。

Project Sequence 1 - Strategy & Effectiveness

Through this project sequence:

Learners learn how to develop a strategic plan to guide the organization, based on the organization's competitive advantages. Learners evaluate directions based on ethical, legal, and fiduciary responsibilities. Learners develop implementation plans with measurable milestones. Learners practice adjusting strategic plans as more information becomes available throughout the implementation process.

Project 1-1: The Leader in the Innovative Organization

Learners focus on their leadership style and abilities, and the process of finding innovative methods for solving organizational problems in the context of competitive advantage and organizational strategy.

Project 1-2: Strategy

Learners explore the process of developing strategy, using studies of the external environment and internal capabilities. Learners develop strategies, including establishing implementation and action plans, milestones, and metrics. Learners make plans to adjust strategy based on findings through the implementation process. Learners use a balanced scorecard approach to evaluate firm performance in key performance areas.

Project 1-3: Ethical and Fiduciary Responsibilities

Learners evaluate business problems evaluating possible solutions and the ethical, legal, and fiduciary responsibilities of executive business leaders.

Project 1-F: The Strategic Plan

Learners develop a strategic plan, based on environmental assessments. Learners develop an implementation plan with milestones, metrics, and benchmarks, and evaluate progress toward fulfillment of the plan.

项目系列2:竞争市场分析

通过这个项目模块:

学员分析和评估公司运营的外部环境,从个体消费者、消费群体、行业、市场、国内和国际经济环境来理解和思考公司的决定。学员将市场细分并推广以达到特定的目标市场。通过用多重模型的行业分析报告,报告分析公司国内外的竞争环境结构。学生可以在各个层次上利用国际和国内的经济事件的影响来预估公司发展:从消费者需求到供给以及从成本分析到市场的均衡价格。

项目2-1

外部市场的影响

学员会分析有可能限制或进一步影响公司决策的外部环境因素,特别是竞争力分析,需求和供给决定的条件的变化,互补品和替代品商品市场,国际宏观环境和政策对价值链上下游的影响等因素。学员会优先分析外部因素对企业的运营,现状和未来的影响。

项目2-2

消费者和产品

学员分析消费者决定因素和内部条件,外部环境和社会影响如何决定消费行为。学员会用市场的基本4P理论来对产品的组成和基本的价格定位进行系统学习。同时学生会通过创造一个新的产品演示模型来对深入了解消费者在市场中的如何做出决策。

项目2-3

市场细分

目标市场和产品促销。学员将学会用消费者市场理论来深刻理解市场的人群结构、地理位置、心理和行为特点,使用市场细分的方法来发展特定目标细分市场的战略。学生可以通过广告市场促销策略达到目标市场,也可以通过电视广告来生动地演绎他们对目标市场的理解。

项目2-4

全球市场中的商务经营

学员将他们的环境分析能力扩大到对国际市场的机会和风险中,学习分析全球货币和资金市场、社会和文化约束、经济和人口条件、政治和法律准则、道德和环境现实等。他们将从公司角度来学习开拓业务机会,通过上述环境分析运用评估技术来减轻风险并获得稳定的竞争优势。

项目2-F

市场分析和市场计划

通过在项目模块中学习到的理论知识,学生可以进行新产品或服务的市场分析和市场计划。

Project Sequence 2 - Competitive Market Analysis

Through this project sequence:

Learners analyze and evaluate the external realities in which the firm operates - at all levels starting with the individual consumer, consumer segments, industries, markets, and national and international economic environments – to understand the possibilities and limits firms face in their decision making. Learners segment markets and develop targeted advertising promotions to reach particular segments. Learners use multiple models to prepare industry analysis reports that analyze the competitive structure surrounding the firm, in both national and international contexts. Learners predict how national and international economic events impact the firm at all levels, from consumer demand to supply and cost conditions to market equilibrium.

Project 2-1: External Market Influences

Learners classify external environmental factors that may limit or enable the firm’s future decision making, specifically analyzing competition, changes in demand determinants and supply conditions, complementary and substitute good markets, national macroeconomic conditions and policy responses, and in the upstream/downstream value chain. Learners prepare environmental analysis reports to prioritize external events as they impact firm operations, present and future.

Project 2-2: Consumers and Products

Learners analyze consumer decision making and how internal, situational and social influences shape behavior in the marketplace. Learners explore the primary principals of marketing (product, price, promotion, and place) paying special attention to the deconstruction of the product’s components and basic pricing issues. Learners create a new product demonstrating understanding of how consumers make decisions in the marketplace.

Project 2-3: Segmentation

Targeting and Promotion. Learners explore the consumer market with an eye toward understanding how that market can be segmented by demographic, psychographic, geographic and behavioral characteristics. Learners use segmentation techniques to develop strategies for targeting specific segments. Learners develop a promotion plan focusing on advertising to reach a target market. Learners develop a television advertisement to illustrate their understanding of the target market.

Project 2-4: Doing Business in the Global Market

Learners extend their environmental analysis capabilities by including international factors in the context of risks and opportunities. Learners analyze global currency and capital markets, social and cultural constructs, economic and demographic conditions, political and legal frameworks, and ethical and environmental realities. Learners explore business opportunities from the viewpoint of a firm owning a sustainable competitive advantage and evaluate techniques used to mitigate risks that may arise through their environmental analysis.

Project 2-F: Market Analysis and Marketing Plan

Students develop market analysis and a marketing plan for a new product or service, incorporating the components learned throughout the project sequence.

项目模块3 企业绩效

通过这个项目模块的学习:

学员要学会分析企业内部运营状况和财务状况。在财务分析中,学员应学会分析公司财务关键指标,并与行业其他公司做比较。并通过财务预算来决定是否投入预算来采取新项目和引进新产品。在运营分析中,学员分析成本变化、产品物流循环周期、循环效率、质量成本和投入时间。学生还要用平衡计分卡的方法来深入评估公司以及分析和比较同行业的跨国公司来评估市场和管理公司财务绩效。

项目3-1

两个企业财务状况比较

学员选择一个上市公司,用电子表格等工具进行财务状况分析。包括:资产平衡表和近五年的趋势分析,现金流量表和近五年的趋势分析,以及运营、投资和财务活动。学员将通过以下比率进行公司评估:流动型比率、资产管理比率、负债比率、债务比率、盈利能力比率和市场价值比率。同时还要运用杜邦分析法分析资产净收益,股本回报率,风险/收益分析,加权平均的资产成本,自由现金流量,经济附加值的计算等。通过对照的财务分析结果来建议你在投资方案中是否买、卖或持有这个公司的股票。在这份推荐中学员要整合一个行业内其他相关公司财务状况分析报告来完成。

项目3-2

运营和流程

学员通过用不同的质量评估方法如6西格玛和全面的质量管理知识来评估组织的内部绩效。学员要运用精益生产工具帮助企业提高运营效率。

项目3-3

平衡计分卡

学生通过财务状况、客户满意度、内部运营流程和员工的学习和成长能力这四个指标来衡量公司业绩。通过平衡计分卡的这四个方面每个指标至少五个维度来进行绩效评估。学员通过绩效分析结果来制定企业的执行战略。

项目3-4

行业和国际比较

学员将分析同一行业内五个国内和国际公司,通过这五个公司财务比率分析,得出这五个公司中最强势和最弱势的两个。然后对最强最弱两个公司的管理、市场和运营等方面进行分析,把其中的导致这两个公司处于不同状况的关键因素单独提取出来。最后学员将对最弱公司提出专业建议以帮助该公司进行全方位优化。

项目3-F

财务和运营计划

学员将对一个新公司或现有公司的产品/服务提供财务和运营计划,主要是对运营、市场和行业等项目收入和成本进行分析,给出包括建立质量/精益生产过程等全新的运营规划。

Project Sequence 3 - Enterprise Performance

Through this project sequence:

Learners analyze the internal operational and financial performance of the firm. In the financial analysis, Learners prepare financials and calculate and evaluate ratios for the firm and comparatively with other firms in the industry. Learners develop pro-forma financials to make decisions about undertaking new projects and for introducing new products to the market. In the operational analysis, Learners analyze cost variances, delivery cycle time, cycle efficiency, quality costs, and throughput time. Learners evaluate the firm using an in-depth balanced scorecard approach. Learners analyze and compare multiple companies in an industry to evaluate marketing and management based on financial performance measures relative to the stated strategy of the firm.

Project 3-1: Two Company Financial Comparison

Learners select a publicly traded company and prepare a comprehensive financial statement analysis using spreadsheet tools. Learners prepare and interpret: balance sheet and trends over five years, statement of cash flow and trends for five years, and operating, investing, and financing activities. Learners evaluate the firm based on financial ratios: liquidity ratios, asset management ratios, debt management ratios, debt ratio, profitability ratios, and market value ratios. Learners also perform and interpret Du Pont analysis for ROA and ROE, risk/return analysis, weighted average cost of capital, free cash flow, and economic value added calculations. Learners perform comparative financial analysis to make recommendation whether to buy, hold or sell stock in a publicly traded company as part of an investment portfolio. Learners perform their analysis relative to other firms in the industry by completing an integrative industry analysis as part of their recommendation.

Project 3-2: Operations and Processes

Learners evaluate the internal performance of the organization using different quality evaluation methodologies, including six sigma, total quality and quality gurus. Learners apply lean tools to the organization to increase operational efficiency.

Project 3-3: Balanced Scorecard

Learners identify and develop performance measures for a firm in the four areas of financial performance, customer performance, internal business processes, and learning and growth. Learners prepare a balanced scorecard analysis using at least five measures in each of the four areas to develop performance measures that stakeholders can understand and influence. Learners prepare an implementation plan based on the results of their analysis.

Project 3-4: Industry & International Comparisons

Learners analyze five national and international firms within one industry. Learners perform financial ratio analysis on the five firms to identify the strongest and weakest firms in the industry. Learners evaluate the strongest and weakest firms’ management, marketing and operations to isolate those factors that separate the two firms in each area. Learners make recommendations for the weakest firm to move to a position of strength in the in international arena based on their analysis.

Project 3-F: Financial & Operational Plans

Learners develop financial and operational plans for a new company or a product/service within an existing organization. Learners project revenues and expenses based on operations, market and industry projections, develop operational plans to bring the new offering to reality including establishing quality/lean processes.

模块4:策略和领导力

通过该模块的学习:

学员会通过采访和分析高级执行人员来进行领导力的实践学习。学员运用他们的研究结果融入自己的领导风格,并提高其个人领导能力。同时通过回顾战略计划并结合有效的领导来实现组织的战略。通过制定可衡量的目标,学员开发战术计划并推动他们的企业从现有的位置向公司的使命与理想前进。

子模块4-1

人员管理

学员将通过有效地对组织和人员进行管理来实践领导力。学员对组织需求、绩效评估和人力资源管理来实现组织和战略目标。

子模块4-2

发展中的组织

学员研究组织如何随着科技的变化和市场的变化而不断改变,学习改变该组织的正式和非正式方面来实现不断变化的组织使命和愿景。学员分析正确的组织结构类型以实现战略计划。

子模块4-3

全球最佳实践

学员将和全球性组织的领导一起工作,根据基准案例研究来评估企业绩效。根据组织的使命和愿景评估企业的领导力,运营状况以及财务状况。同时学员对公司领导者提出一些有效的建议。

子模块4-4

领导计划

学员将制定一个有效测量方式的领导力计划,诸如在一家新公司,或在现有的组织提供新产品/服务,其间学员将通过合理分配人力和其他资源完成战略计划。

Project Sequence 4 - Strategy & Leadership

Through this project sequence:

Learners interview and analyze executives as a way to document best practices in leadership. Learners apply their findings to their own leadership style and find ways to enhance their personal leadership effectiveness. Learners review strategic plans to connect effective leadership to fulfillment of organizational strategy. Learners develop tactical plans with measurable objectives to move the firm from its present position to fulfillment of its mission and vision.

Project 4-1: Managing People

Learners practice leading and managing effective organizations and people. Learners assess organizational needs, evaluate performance, and manage human resources to accomplish organizational and strategic goals.

Project 4-2: The Evolving Organization

Learners study how organizations change over time, due to technological change, market change, learning to change the formal and informal aspects of the organization to accomplish the changing mission and vision. Learners analyze the appropriate type of organizational structure needed to accomplish the strategic plan.

Project 4-3: Global Best Practices

Learners work with leaders in a global organization to evaluate organizational performance against baseline case studies.  Learners evaluate corporate leadership, operations, and financial performance against organizational mission and vision. Learners present recommendations to the leadership of the firm.

Project 4-F: The Leadership Plan

Learners develop a leadership plan, with effective measurement built in, for a new company, or for the delivery of a new product/service within an existing organization. Learners allocate human and other resources appropriately to fulfill the strategic plan.

模块5:商业计划模块

在商业计划模块中

学员们需要准备一份完整的商业计划书,可以是一个新的商业理念或新产品或服务,抑或是现存的服务模式。学员在完成公司分析的基础上,需要对行业、客户、竞争性进行分析;同时进行营销策划、运营策划、管理计划、全方位的财务预测、以及经营综合报告。最终学员需要向教授和职业经理人们演示并阐述他们的商业计划。

商业计划是一个完美的巅峰阶段,因为这个模块需要将您所有商业理念整合到一起。

当您成功的展示了自己的商业计划,以及其他的课程和选修课,您就成功完成了整个GMBA项目。

Project Sequence 5 - CAPSTONE Project

In the program capstone:

Learners prepare a full commercial business plan for a compelling new business idea, either for a new business idea or for a new product/service within an existing organization. Learners complete the company analysis, the industry analysis, the customer analysis, the competitive analysis, the marketing plan, the operations plan, the management plan, the full pro-forma financial projections, and an executive summary. Upon completion, Learners present the business plan to a panel of faculty and business executives and are required to orally defend their plan.

The business plan is a perfect capstone, because the plan requires you to bring together all of the aspects of business in one solid document. 

When you've successfully presented your business plan, as well as other courses and electives, you have finished the program.