Project Sequence Descriptions

Project Sequence 1 | Strategic Communication in Action

Apply methods of rhetorical analysis to assess the effectiveness of existing strategic communication. Create customized responses to real-life problems within organizations. Research, develop, and produce professional strategic response plans designed to solve specific problems for real-world clients.

Communication Effectiveness
Communication Problems
Communication Strategy
Review and Revision

Communication Recommendations and Reflection
Team Project

Project Sequence 2 | Strategic Message Development

The learner creates a comprehensive, well-written document that meets a defined need of an organization. The iterative process involves research, planning, writing, editing, usability testing, information design, and revision. The final deliverable demonstrates the learner’s knowledge of all the components that constitute a professional-quality document to meet a specific communication need.

Communication Effectiveness
Project Management Plan
Research and Document Plan
Initial Draft

Peer Review and Revision
Usability Testing
Final Revision and Submission
Team Project

Project Sequence 3 | Organizational Strategy Assessment

Analyze how leadership functions in an organizational context to understand how primary objectives can be better achieved. Research the daily interactions and relationships of organizational members, write a recommendation report, and present it to management. Emphasize areas that need improvement and make suggestions for accomplishing organizational objectives.

Problem Identification
Data Collection
Data Mining and Mapping
Data Analysis Report

Effective Presentations
Recommendations Report
Reflection
Team Project

Project Sequence 4 | Strategic Marketing Communications

Apply the principles and practices of Integrated Marketing Communications (IMC). Establish IMC plans, segment target audiences, analyze current marketing trends, develop various strategies and tactics, create realistic budgets, and evaluate the effectiveness of marketing campaigns and develop complete IMC plans for a business, non-profit or government organization.

Communication Effectiveness
Situation Analysis
Target Market and Competitive Analysis
Marketing Objectives, Strategies, and Tactics

Marketing Collateral Materials
Evaluation Plan
Complete IMC Plan
Team Project

Project Sequence 5 | Optimizing Communication Effectiveness

This is the capstone project—Demonstrate vision and leadership by developing an original communication project, from initial planning through implementation and measurement.

Project Planning, Management, and Implementation
Assessment and Reflection

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