Project Sequence Descriptions
Project Sequence 1 | Strategic Communication in Action
Apply methods of rhetorical analysis to assess the effectiveness of existing strategic communication. Create customized responses to real-life problems within organizations. Research, develop, and produce professional strategic response plans designed to solve specific problems for real-world clients.
Project Sequence 2 | Visual Branding & Comm Design
Learners build on the rhetoric and persuasion skills developed in Project Sequence 1. Learners make strategic decisions about visual communication based on information design best practices, industry conventions, research, and ethical awareness. Learners are required to research and read extensive literature in visual communication theory and principles, learn industry-standard design software, produce and print materials through proper publication production practices, make ethical decisions about visualizing data, share findings through professional recommendation reports, and work directly with an organization to evaluate and consult with on visual branding and communication design
Project Sequence 3 | Organizational Strategy Assessment
Analyze how leadership functions in an organizational context to understand how primary objectives can be better achieved. Research the daily interactions and relationships of organizational members, write a recommendation report, and present it to management. Emphasize areas that need improvement and make suggestions for accomplishing organizational objectives.
Project Sequence 4 | Strategic Marketing Communications
Apply the principles and practices of Integrated Marketing Communications (IMC). Establish IMC plans, segment target audiences, analyze current marketing trends, develop various strategies and tactics, create realistic budgets, and evaluate the effectiveness of marketing campaigns and develop complete IMC plans for a business, non-profit or government organization.
Project Sequence 5 | Corporate Training and Capstone Project
Students learn and apply instructional design principles and practices to build corporate training materials for a client. Students also create a professional portfolio of strategic communication work that serves as a capstone to the degree progrram.