Project Sequence Descriptions
Project Sequence 1 | Strategic Communication in Action
Apply methods of rhetorical analysis to assess the effectiveness of existing strategic communication. Create customized responses to real-life problems within organizations. Research, develop, and produce professional strategic response plans designed to solve specific problems for real-world clients.
Project Sequence 2 | Strategic Message Development
The learner creates a comprehensive, well-written document that meets a defined need of an organization. The iterative process involves research, planning, writing, editing, usability testing, information design, and revision. The final deliverable demonstrates the learner’s knowledge of all the components that constitute a professional-quality document to meet a specific communication need.
Project Sequence 3 | Organizational Strategy Assessment
Analyze how leadership functions in an organizational context to understand how primary objectives can be better achieved. Research the daily interactions and relationships of organizational members, write a recommendation report, and present it to management. Emphasize areas that need improvement and make suggestions for accomplishing organizational objectives.
Project Sequence 4 | Strategic Marketing Communications
Apply the principles and practices of Integrated Marketing Communications (IMC). Establish IMC plans, segment target audiences, analyze current marketing trends, develop various strategies and tactics, create realistic budgets, and evaluate the effectiveness of marketing campaigns and develop complete IMC plans for a business, non-profit or government organization.
Project Sequence 5 | Optimizing Communication Effectiveness
This is the capstone project—Demonstrate vision and leadership by developing an original communication project, from initial planning through implementation and measurement.